COURSE UNIT TITLE

: TOURISM MARKETING

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 7002 TOURISM MARKETING COMPULSORY 3 0 0 8

Offered By

Tourism Management (Non-Thesis-Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management (Non-Thesis-Evening)

Course Objective

Aiming at analysing the relationship between the gender and tourism, in this course women employment and women enterpreneur in tourism sector as well as the gaze, motivation and experiencES of traveling women are examined.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description

Recomended or Required Reading

Main: Current articles and notifications on the subject.
Other Materials: Reports and web pages

Planned Learning Activities and Teaching Methods

Assessment Methods

Successful / Unsuccessful


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Midterm exam: measured levels of students to extrapolate using knowledge acquired.
Assignment and Presentation: Students with a holistic approach by analyzing the level of their knowledge to make a comment, discuss and solve the levels assessed with the data transfer capabilities.
Final Exam: Students are bridging between the concepts discussed during the course, causality and relationships, to evaluate the level of discussion and propose the solution to be measured.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students should participate actively to the in-class discussions and team-work.

Contact Details for the Lecturer(s)

sehriban.kaya@deu.edu.tr

Office Hours

Monday 10.00 - 11.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
TOTAL WORKLOAD (hours) 0

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10