Description of Individual Course Units
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Offered By |
Marketing Management (Non-Thesis-Evening) |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
PROFESSOR DOCTOR NIHAN ÖZGÜVEN TAYFUN |
Offered to |
Marketing Management (Non-Thesis-Evening) |
Course Objective |
Aims to examine the effects of latest developments on the internet to marketing science and review the reflections of these developments to marketing implementations and methods |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Emre Gökşin, Dijital Pazarlama Temelleri |
Planned Learning Activities and Teaching Methods |
The course will be carried out heavily argumentation or interactive method |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
To be announced. |
Language of Instruction |
Turkish |
Course Policies and Rules |
To be announced. |
Contact Details for the Lecturer(s) |
nihan.ozguven@deu.edu.tr |
Office Hours |
To be announced during the semester |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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