Description of Individual Course Units
|
Offered By |
Marketing Management (Non-Thesis-Evening) |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
ASSISTANT PROFESSOR PINAR ÖZKAN |
Offered to |
Marketing Management (Non-Thesis-Evening) |
Course Objective |
increasing globalization and competition environment. The purpose of this course is to familiarize the students an overview of the retail industry and an understanding of retail developments and new trends so that they can reflect what they learned in their working life as a manager |
Learning Outcomes of the Course Unit |
||||||||||
|
Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
|||||||||||||||||||||||||||||||||||||||||||||
|
Recomended or Required Reading |
Perakende Pazarlama Yönetimi, Ömer Baybars Tek |
Planned Learning Activities and Teaching Methods |
The course will be proccessed heavily with interactive method and discussion method |
Assessment Methods |
||||||||||||||||||||||||||||
*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
All of the learning outcomes are being measured at the interactive discussion process in the courses |
Language of Instruction |
Turkish |
Course Policies and Rules |
To be announced. |
Contact Details for the Lecturer(s) |
pinar.ozkan@deu.edu.tr |
Office Hours |
Will be announced at the beginning of semester |
Work Placement(s) |
None |
Workload Calculation |
||||||||||||||||||||||||||||||||
|
Contribution of Learning Outcomes to Programme Outcomes |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|