Description of Individual Course Units
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Offered By |
Marketing Management (Non-Thesis-Evening) |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
Offered to |
Marketing Management (Non-Thesis-Evening) |
Course Objective |
To give students enough intellectual skills to students on interpretetion of which methods and transactions consumer behavior pass at consumer behavior process and usage of the gained interpretations on basic marketing variables |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Consumer Behavior: Buying, Having, and Being; Sixth Edition, Michael R. Solomon, Pearson Education, Inc. |
Planned Learning Activities and Teaching Methods |
The course will be proccessed heavily with interactive method and discussion method |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
All of the learning outcomes are being measured at the interactive discussion process in the courses |
Language of Instruction |
Turkish |
Course Policies and Rules |
To be announced. |
Contact Details for the Lecturer(s) |
n.bilginer@deu.edu.tr |
Office Hours |
Will be announced at the beginning of semester |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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