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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 7044 MARKETING COMMUNICATION COMPULSORY 3 0 0 5

Offered By

Marketing Management (Non-Thesis-Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR ENGIN ÖZGÜL

Offered to

Marketing Management (Non-Thesis-Evening)

Course Objective

To highlight the emphasis of integrated marketing communications under the present circumstances for the business and to research, debate and within this area detailed analysis for the marketing students.

Learning Outcomes of the Course Unit

1   Learns the basis of communication notion and its purpose 2   Learns the importance of marketing communication efforts for the firm 3   Gathers information about commnunication world thanks to technological improvements. 4   Knows about advertising and defines the nature of a good advertisement. 5   Knows about agencies that faciliate in the ads sector and knows about their roles.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Advertisment types 2 Marketing Communications 3 Communication Based Relational Marketing 4 Communication Based Relational Marketing 5 Models of promotion mix 6 Public relations, sales methods 7 Historical develeopment of advertising in Turkey and the world. 8 Media Strategies in Advertising 9 The techniques of advertisment message 10 social and legal designs for advertising, and advertising ethics 11 Measuring the effiency of ads. 12 Internet Advertising 13 Student Presentations 14 Conclusion and Evaluation

Recomended or Required Reading

Marketing Communication Yavuz Odabaşı

Planned Learning Activities and Teaching Methods

Explanation, Discussing, analyzing of case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

All learning outputs are measured within the interactive explanation process during lessons.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

ikbal.aksulu@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 15 15 Preparation for final exam 1 20 20 Preparations before/after weekly lectures 14 3 42 Midterm 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 123

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1