Description of Individual Course Units
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Offered By |
Marketing Management (Non-Thesis-Evening) |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
PROFESSOR DOCTOR NIHAN ÖZGÜVEN TAYFUN |
Offered to |
Marketing Management (Non-Thesis-Evening) |
Course Objective |
Today, the markets became more intense competition environments by developing and globalizing. The firms need to perform true marketing activities to address buyers at intense competititon environments. The success of marketing depends heavily on sales. The aim of course is to adopt the participators to how the activities related with sales will be managed and performed. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Prof. Dr. Serap ÇABUK, Profesyonel Satış Yönetimi |
Planned Learning Activities and Teaching Methods |
The course will be proccessed heavily with interactive method and discussion method |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
All of the learning outcomes are being measured at the interactive discussion process in the courses |
Language of Instruction |
Turkish |
Course Policies and Rules |
To be announced. |
Contact Details for the Lecturer(s) |
nihan.ozguven@deu.edu.tr |
Office Hours |
Will be announced at the beginning of semester |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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