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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IUI 7051 INTERNATIONAL MARKETING COMPULSORY 3 0 0 6

Offered By

International Business Administration (Non-Thesis-Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR SEMRA AYTUĞ

Offered to

International Business Administration (Non-Thesis-Evening)

Course Objective

Learning Outcomes of the Course Unit

1   To be able to understand the concepts associated with international marketing 2   To be able to design the marketing strategy and the elements of marketing mix 3   To be able to analyze and interpret the international marketing strategy and implementation 4   To be able to evaluate the effectiveness of the marketing activities of the international businesses 5   To be able to gain cognitive experience related with applications on international marketing activities

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 International trade theory 3 The concept and elements of international marketing 4 World economy and economic indicators and international organizations 5 General characteristics global economies 6 Economical environment 7 Economical environment 8 Cultural environment 9 Cultural environment 10 Political environment 11 Legal environment 12 International marketing research 13 Planning, organization and control of international marketing 14 Conclusion and Evaluation

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

The course will be proccessed heavily with interactive method and discussion method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.20 + STT * 0.30 + FIN* 0.50 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.30 + RST* 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 3 42 Preparation for midterm exam 1 20 20 Preparation for final exam 1 20 20 Preparing presentations 1 25 25 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 153

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1