Description of Individual Course Units
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Offered By |
Marketing Management |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
ASSISTANT PROFESSOR PINAR ÖZKAN |
Offered to |
Marketing Management |
Course Objective |
The course aims students to understand the environmental factors and to set up international marketing strategies for businesses marketing actions to be succesful in cross border applications |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Uluslararası Pazarlama Stratejisi Frank Brandley Bilim Teknik Yayınevi |
Planned Learning Activities and Teaching Methods |
The course will be proccessed heavily with interactive method and discussion method |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
All of the learning outcomes are being measured at the interactive discussion process |
Language of Instruction |
Turkish |
Course Policies and Rules |
To be announced. |
Contact Details for the Lecturer(s) |
pinar.ozkan@deu.edu.tr |
Office Hours |
Will be announced at the beginning of semester |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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