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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 5016 MARKETING APPLICATIONS ON INTERNET COMPULSORY 3 0 0 3

Offered By

Marketing Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR NIHAN ÖZGÜVEN TAYFUN

Offered to

Marketing Management

Course Objective

Aims to examine the effects of latest developments on the internet to marketing science and review the reflections of these developments to marketing implementations and methods

Learning Outcomes of the Course Unit

1   Following the changes related to marketing area on the internet and interpet 2   Planning the businesses' marketing activities on the internet in an effective and scientific way and coordinate and carry out 3   Evaluating the effectiveness of marketing activities on the internet 4   To be able to put creative solutions forward related to the marketing issues 5   To be able to understand the new marking tools and techniques and implement

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 A general view to the internet marketing issue 3 The concept of internet marketing, features 4 Internet marketing business models 5 Internet marketing process 6 Marketing mix elements in internet marketing 7 Marketing researches in internet marketing 8 Advertising in internet marketing 9 Study of Amazon website 10 Study of Kangurum website 11 Study of Gittigidiyor website 12 Study of Hepsiburada website 13 Study of Biletix website 14 Conclusion and Evaluation

Recomended or Required Reading

Kırcova Ibrahim Internette Pazarlama Aksoy Ramazan Internet Ortamında Pazarlama

Planned Learning Activities and Teaching Methods

The coures will be carried out heavily argumentation or interactive method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 5 5 Preparation for final exam 1 5 5 Preparations before/after weekly lectures 14 2 28 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 84

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1