• HOME
• ABOUT US
  • Name Address
  • General Description
  • Governance
  • Academic Calendar
  • Degree Programmes
  • List of Programmes in English
  • General Admission and Registration Procedures
  • Credit Mobility and Recognition of Prior Learning
  • ECTS Credit Allocation
  • Academic Guidance
  • Contacts
• Degree Programmes
  • Third Cycle Programmes (Doctorate Degree)
  • Second Cycle Programmes (Master's Degree)
  • First Cycle Programmes (Bachelor's Degree)
  • Short Cycle Programmes (Associate's Degree)
• GENERAL INFORMATION FOR STUDENTS
  • Cost of Living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Disabled Students
  • Insurance
  • Financial Supports
  • Student Affairs Office
  • Practical Information for International Students
  • Language Courses
  • Work Placement Possibilities
  • Sports, Social and Cultural Facilities
  • Student Associations and Clubs
  • About İzmir - Turkey
• INTERNATIONAL RELATIONS
  • International Relations Office
  • Registration Procedures
  • Agreements
  • Coordinators
  • Documents
  • List of Programmes in English
  • ECTS / DS Labels

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 5099 THESIS COMPULSORY 0 0 0 30

Offered By

Marketing Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR GÖKTUĞ CENK AKKAYA

Offered to

Marketing Management

Course Objective

This course aims to support the student in the thesis phase to make a literature review, evaluate and interpret the information, identify gaps in the literature, interpret within the context of Marketing theories and contribute to the literature.

Learning Outcomes of the Course Unit

1   Interpret, develop and use the information on thesis subject. 2   Analyze, interpret, make synthesis of the information collected. 3   Consider academic and ethical values in the stages of data collection, data evaluation and publication. 4   Construct, develop and implement methods for problem solving about the thesis question and evaluate the results. 5   Solving problems in the application of the thesis topic by using research methods, developing new approaches and taking responsibility. 6   Communicate current developments about thesis topic and his/her researches in written, oral and visual format.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Topics which is determined by student and his/her supervisor 2 Topics which is determined by student and his/her supervisor 3 Topics which is determined by student and his/her supervisor 4 Topics which is determined by student and his/her supervisor 5 Topics which is determined by student and his/her supervisor 6 Topics which is determined by student and his/her supervisor 7 Topics which is determined by student and his/her supervisor 8 Topics which is determined by student and his/her supervisor 9 Topics which is determined by student and his/her supervisor 10 Topics which is determined by student and his/her supervisor 11 Topics which is determined by student and his/her supervisor 12 Topics which is determined by student and his/her supervisor 13 Topics which is determined by student and his/her supervisor 14 Topics which is determined by student and his/her supervisor

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

Activities will be given in detail in the section of Assessment Methods and Work Load Calculation .

Assessment Methods

Successful / Unsuccessful *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The ability of thesis students regarding their thesis studies is measured by assignments and presentations.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 1 14 Preparations before/after weekly lectures 14 28 392 Field study 14 15 210 Reading 14 10 140 TOTAL WORKLOAD (hours) 756

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 5 5 5 5 5 5 5 5 5 5 5 LO.2 5 5 5 5 5 5 5 5 5 5 5 LO.3 5 5 5 5 5 5 5 5 5 5 5 LO.4 5 5 5 5 5 5 5 5 5 5 5 LO.5 5 5 5 5 5 5 5 5 5 5 5 LO.6 5 5 5 5 5 5 5 5 5 5 5