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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 5096 SEMINAR COMPULSORY 0 2 0 4

Offered By

Marketing Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR GÖKTUĞ CENK AKKAYA

Offered to

Marketing Management

Course Objective

The objective of this course is to make students in the master s program in the area Marketing to collect information about current professional topics, and to make a literature review and prepare reports in order to make a synthesis of this information.

Learning Outcomes of the Course Unit

1   Make a literature review in the area of Finance and thesis subject. 2   Analyze, interpret and evaluate the information collected. 3   Prepare a scientific report of the results reached. 4   Communicate the results reached to groups who are either from the same discipline or not.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Topics which is determined by student and his/her supervisor 2 Topics which is determined by student and his/her supervisor 3 Topics which is determined by student and his/her supervisor 4 Topics which is determined by student and his/her supervisor 5 Topics which is determined by student and his/her supervisor 6 Topics which is determined by student and his/her supervisor 7 Topics which is determined by student and his/her supervisor 8 Topics which is determined by student and his/her supervisor 9 Topics which is determined by student and his/her supervisor 10 Topics which is determined by student and his/her supervisor 11 Topics which is determined by student and his/her supervisor 12 Topics which is determined by student and his/her supervisor 13 Topics which is determined by student and his/her supervisor 14 Topics which is determined by student and his/her supervisor

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

Activities will be given in detail in the section of Assessment Methods and Work Load Calculation.

Assessment Methods

Successful / Unsuccessful *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The ability of students regarding making literature review, evaluation and analysis of results is measured by the reports they prepare and presentation.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Case study 1 4 4 Preparations before/after weekly lectures 14 4 56 Preparing assignments 4 8 32 Preparing presentations 1 8 8 TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 5 5 5 5 5 5 5 5 5 5 5 LO.2 5 5 5 5 5 5 5 5 5 5 5 LO.3 5 5 5 5 5 5 5 5 5 5 5 LO.4 5 5 5 5 5 5 5 5 5 5 5