COURSE UNIT TITLE

: RETAIL SELLING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IPL 5005 RETAIL SELLING COMPULSORY 3 0 0 5

Offered By

Marketing Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSISTANT PROFESSOR PINAR ÖZKAN

Offered to

Marketing Management

Course Objective

Retailers should give right decisions and take steps right to be successful in increasing globalization and competition environment. The purpose of this course is to familiarize the students an overview of the retail industry and an understanding of retail developments and new trends so that they can reflect what they learned in their working life as a manager

Learning Outcomes of the Course Unit

1   To be able to evaluate the applications in the field of retailing
2   By leraning the retailing concepts such as market, store types, supply channel, to be able to use those concepts at true places in real life.
3   To be able to recognize retailer marketing activities
4   To be able to define current practices at retailing sector
5   To be able to provide implementation of strategies by selecting the correct ones

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction and Course Description
2 Introduction and basic concepts of retailing
3 Retailing at world and the history of retailing
4 Formats of retailing businesses
5 Environmental factors that affect retailing
6 Consumer buying behavior
7 Retail marketing strategy
8 Information systems and supply chain management
9 Pricing at retailing
10 Choice of store location and store management
11 Store layout and store design
12 Retailing applications at electronic media
13 Green Retailing
14 Conclusion and Evaluation

Recomended or Required Reading

Perakende Pazarlama Yönetimi, Ömer Baybars Tek
Perakende Yönetiminin Temelleri, Kenan Aydın
Uluslararası Perakendecilik [Teori, Uygulama ve Örnek Olay Anlatımlı], Fatma Demirci Orel
Akıllı Perakendecilik, Richard Hammond

Planned Learning Activities and Teaching Methods

The course will be proccessed heavily with interactive method and discussion method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT* 0.40 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.40 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

All of the learning outcomes are being measured at the interactive discussion process
in the courses

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

pinar.ozkan@deu.edu.tr

Office Hours

Will be announced at the beginning of semester

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for midterm exam 1 20 20
Preparation for final exam 1 25 25
Preparations before/after weekly lectures 14 3 42
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 133

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.11
LO.21
LO.31
LO.41
LO.51

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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