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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IYO 5010 PUBLIC RELATIONS AND IMAGE MANAGEMENT COMPULSORY 3 0 0 4

Offered By

Management and Organization

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR PINAR SÜRAL ÖZER

Offered to

Management and Organization

Course Objective

To explain the duty of organizing and directing of basic public relations activities through theoratical and pratical perspectives

Learning Outcomes of the Course Unit

1   to be able to outline the importance of public relations in business functions 2   to be able to illustrate the process of the historical development of public opinion and public relations in the lights of examples 3   to be able to design tools that can be used to recognize and promote the activities of public relations 4   to be able to reveal the fundamental points of public relations in case stuedies 5   To be able to decide on solutions to the problems of public relations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Overview of course and meeting 2 The concept of public relations and public opinion 3 The historical development of public relations 4 Behavioral dimension of public relations 5 Basic element of public relations: communication 6 The activity levels of public relations and management 7 Image and social responsibility 8 reputation management 9 social entrepreneurship 10 Social media and public relations 11 The Principles and organization of public relations 12 Tools used in public relations 13 Crisis communication and public relations in times of crisis 14 Conclusion and Evaluation

Recomended or Required Reading

Ana kaynak: Prof. Dr. Gönül BUDAK, Prof. Dr. Gülay BUDAK, Imaj Mühendisliği Vizyonundan Halkla Ilişkiler Yardımcı kaynaklar: Yerli ve yabancı yazın

Planned Learning Activities and Teaching Methods

Case studies and presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.20 + STT* 0.40 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.40 + RST* 0.40 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for final exam 1 4 4 Preparation for midterm exam 1 4 4 Preparing assignments 1 20 20 Preparing presentations 1 4 4 Preparations before/after weekly lectures 14 2 28 Final 1 4 4 Midterm 1 4 4 TOTAL WORKLOAD (hours) 110

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1