COURSE UNIT TITLE

: ECONOMY AND MARKETING OF GEMSTONES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
NBG 5022 ECONOMY AND MARKETING OF GEMSTONES ELECTIVE 2 0 0 5

Offered By

Graduate School of Natural and Applied Sciences

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

NATURAL BUILDING STONES AND GEMSTONES

Course Objective

Studying economical place and value of diamonds and colored gemstones at national and international markets,
Teaching how to sell gemstones by the means of basics of marketing, sales knowledge and behaviors of consumers.

Learning Outcomes of the Course Unit

1   . Ability to evaluate gem stone production and marketing strategies
2   Ability to understand gem stone trading processes and regulations.
3   To choose gem stones according to usage and customer demands.
4   Ability to relate gem stone industry and trading
5   Gem stone trading intended searching, synthesis and presentation.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Market and marketing concepts
2 Market and marketing concepts
3 Basic concepts of sales management
4 Basic concepts of sales management
5 Behaviors of consumers
6 Factors that affect gemstone demands( age, gender, economical strength, etc.)
7 Gemstone selling techniques
8 Value criteria of diamonds and colored-gemstones (color, structure, clarity, transparency, size, origin, cut)
9 Sales techniques (organizing a shop window, packaging, maintaining)
10 Suppliers and prices of gemstones in Turkey and among the world
11 The places and economical values of diamonds and colored stones in local trade market and world trade market
12 World's main colored stone stock markets and buying- selling procedures
13 Discussing projects
14 Discussing projects

Recomended or Required Reading

Textbook(s): Cemal Yükselen-Temel Pazarlama,Detay Yayınları.
A.HamdiIslamoğlu-Pazarlama Yönetimi,Beta Yayınları.
Murat HATIPOĞLU. Süstaşlan (Türkiye ve Dünyadaki Satıcı Firmalar, Borsalar, Fiyatlandırma Kriterleri ve Fiyatlar, Satış Teknikleri).

Supplementary Book(s): N. ve E.ŞENOCAKLI - Mücevhercinin Sırları, Beta yayınları, 2008.

Planned Learning Activities and Teaching Methods

Theoretical course +homework

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 PRJ PROJECT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE *0.25 +PRJ *0.15 +FIN *0.60
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE *0.25 +PRJ *0.15 +RST *0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

MID-TERM EXAM (%35) : LO1, LO2, LO3, LO3, LO4
HOMEWORK (%15) : LO4, LO5
FINAL EXAM (%50) : LO1,LO2, LO3, LO4, LO5

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

babacan@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Preparations before/after weekly lectures 13 4 52
Preparation for midterm exam 1 10 10
Preparation for final exam 1 20 20
Preparing assignments 2 5 10
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 122

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.123
LO.22
LO.32
LO.424
LO.544432

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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