COURSE UNIT TITLE

: EFFECTIVE COMMUNICATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MSH 0098 EFFECTIVE COMMUNICATION ELECTIVE 3 0 0 4

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

INSTRUCTOR KUTAY GÜROCAK

Offered to

Catering Services Programme
Cultural Heritage and Tourism
Tourism and Hotel Management
Civil Aviation Transportation Management
Food Technology

Course Objective

The aim of the Course is to convey the basic qualities of the concept of communication to the individuals who will form the qualified workforce of the service sector; to enable them to produce solutions to the communication problems they will encounter in their working life; It is to gain competence in matters that need attention in effective communication.

Learning Outcomes of the Course Unit

1   Understands the elements and processes that make up the concept of communication that affect individual and social life.
2   Basic communication skills are developed; have knowledge about teamwork, problem solving and crisis management.
3   Gains acquisitions on the correct use of mass media
4   In working life and in the service sector; Understands the requirements, justifications and realities of communication between employee-employer-service-administration
5   It provides the examination of consumer/user attitudes and behaviors in the context of communication.
6   Gains the cultural phenomenon and intercultural communication practices.
7   Learns methods and strategies for effective communication.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Concept and Elements of Communication
2 Types of Communication in the Context of Social Relations
3 Basic Communication Skills
4 Teamwork
5 Problem Solving
6 Crisis Management
7 Mid-term exam
8 Mass Media Tools
9 Corporate Culture
10 Communication in Working Life
11 Communication in the Service Sector
12 Consumer/User Behaviors
13 Intercultural Communication practices
14 Effective Communication Methods
15 Final Exam

Recomended or Required Reading

1) Açıköz, H. M. (2005). Etkili Iletişim. Ankara: Elis Yayınları.
2) Cüceloğlu , D. (2021). Iletişim Donanımları . Istanbul: Remzi Kitabevi.
3) Cüceloğlu, D. (2021). Insan Insana. Istanbul: Remzi Kitabevi.
4) Demir, Ş. Ş. (2016). Turizm Işletmelerinde Halkla Ilişkiler ve Iletişim. Ankara: Detay Yayıncılık.
5) Dökmen, Ü. (2021). Sanatta ve Günlük Yaşamda Iletişim Çalışmaları ve Empati. Istanbul: Remzi Kitabevi.
6) Güneri, E., Üney, R., & Demirci, O. O. (2018). Kişiler Arası Etkili Iletişim. Istanbul: Istanbul Gelişim Üniversitesi Yayınları .
7) Karasar, Ş., Çiçek, M., & UNCULAR, M. H. (2021). Kriz Yönetiminde Iletişim Stratejileri. Istanbul: T.C Maltepe Üniversitesi.
8) Koncavar, A. (2019). Kitle Iletişim Araçlarında Mitoslar. Istanbul: Urzeni Yayınevi.
9) Küçükaslan, N. (2014 ). Etkili Iletişim Teknikleri. Bursa: Ekin Yayınevi.
10) Şenyapılı , Ö. (1981). Toplum ve Iletişim. Ankara: Turhan Kitabevi.
11) Yılmaz, H. (2016). Turizm ve Iletişim . Ankara: Detay Yayıncılık.

Planned Learning Activities and Teaching Methods

Lecturing, Question & Answer, Drill - Practise, Case Study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + FIN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Exams: There will be held on two in class exams; midterm exam and final exam during the semester.
Grades: 50 % Midterm Exam, 50 % Final Exam, 50 % Make-up Exam.

Language of Instruction

Turkish

Course Policies and Rules

It is imperative to attend 70% of the courses and fulfill the requirements of the course.

Contact Details for the Lecturer(s)

nurcan.oguz@deu.edu.tr

Office Hours

Will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Case study 14 1 14
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 5 5
Preparation for final exam 1 8 8
In-class practices 5 2 10
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 109

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.154
LO.244
LO.343
LO.433
LO.554
LO.6
LO.7

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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