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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MSH 0091 SPECIAL INTEREST TOURISM ELECTIVE 3 0 0 4

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

Offered to

Catering Services Programme Cultural Heritage and Tourism Tourism and Hotel Management Civil Aviation Transportation Management Food Technology

Course Objective

The aim of this course is to provide students with deep understanding of the strategies, policies and initiatives related to special interest tourism (SIT) and the supply of diverse tourism products and developments in this type of tourism.

Learning Outcomes of the Course Unit

1   Compare the characteristics of the different types of special interest tourism activities with that of mass tourism in order to be able to analyze new tourism consumption patterns. 2   Recall basic tourist motivation factors and decision making process to be able to discuss the current changes on these subjects. 3   Evaluate the factors affecting special interest tourism to be able to discuss the challenges confronting the different forms of tourism activities in this segment. 4   Evaluate the marketing efforts directed towards special interest tourism types with the purpose of explaining how tourism and destination marketing approaches have evolved.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 General Overview Of The Course 2 Travel Decision Making Process and Tourist Motivation Factors 3 Special Interest Tourism -New Challenges 4 Niche Marketing 5 Dark Tourism 6 Gastronomic Tourism 7 Mid-term Exam 8 Mid-term Exam 9 Geotourism/ Genealogy Tourism 10 Wildlife Tourism/ Adventure Tourism 11 Photographic Tourism/ Tribal Tourism 12 Cultural Heritage Tourism/ Research Tourism 13 Volunteer Tourism 14 Sport Tourism 15 Final Exam

Recomended or Required Reading

Novelli, M. (2005). Niche Tourism: Contemporary Issues, Trends and Cases. Oxford: Butterworth-Heinemann, Douglas, N. and Douglas N. (2002). Special Interest Tourism. Singapore: John Wiley

Planned Learning Activities and Teaching Methods

Lecturing.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

Will be announced.

Contact Details for the Lecturer(s)

Will be announced.

Office Hours

Will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 4 48 Preparation for midterm exam 1 5 5 Preparation for final exam 1 8 8 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 99

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 4 LO.2 3 LO.3 5 LO.4 4