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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MSH 0151 PUBLIC RELATIONS ELECTIVE 2 0 0 4

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR DAHI ZEYNEL BAKICI

Offered to

Cultural Heritage and Tourism Tourism and Hotel Management Civil Aviation Transportation Management Food Technology

Course Objective

Making capable of doing public relation practices and using appropriate techniques.

Learning Outcomes of the Course Unit

1   Being able to explain the concept and importance of public relations 2   Being able to explain public relations practices and techniques 3   Being able to compare communication tools using for public relations 4   Being able to understand methods and techniques using for media relations 5   Being able to manage public relations issues in crises

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to public relations 2 Importance and aim of public relations 3 Related terms and rules about public relations 4 Public relations processes and organizing 5 Public relations processes and organizing 6 Public relations and communication 7 Midterm 8 Communication tools for publicrelations 9 Communication tools for publicrelations 10 Media relations 11 Methods and tools for media relations 12 Public relations events 13 Public relations and corporate social responsibility 14 Public relations and sponsorship 15 Final

Recomended or Required Reading

Textbook(s): Yeşim Kalyon, Halkla Ilişkiler, Nobel Yayın Supplementary Book(s): D. Tengilimoğlu ve Yüksel Öztürk, Işletmelerde Halkla Ilişkiler, Seçkin Yayıncılık Materials: The Other Sources proposed by the instructor.

Planned Learning Activities and Teaching Methods

1. Lecturing 2. Questioning and answering

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + FIN * 0.50 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Learning outcomes will be assessed by mid-term and final exams.

Assessment Criteria

Exam.

Language of Instruction

Turkish

Course Policies and Rules

It is mandatory to attend 70% of the course.

Contact Details for the Lecturer(s)

zeynel.bakici@deu.edu.tr

Office Hours

will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparation about subject 12 1 12 Preparations before/after weekly lectures 12 1 12 Preparation for midterm exam 1 5 5 Preparation for final exam 1 8 8 In-class practices 12 2 24 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 99

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 3 2 LO.2 2 1 LO.3 4 2 4 LO.4 3 3 3 LO.5 3 1