COURSE UNIT TITLE

: CONSUMER BEHAVIOR

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MSH 0086 CONSUMER BEHAVIOR ELECTIVE 3 0 0 3

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR DEVRIM ERTÜRK

Offered to

Catering Services Programme
Cultural Heritage and Tourism
Tourism and Hotel Management
Civil Aviation Transportation Management
Food Technology

Course Objective

The aim of this course is to provide information about factors affecting consumer behaviors and to enable students to analyze marketing strategies for consumer behaviors.

Learning Outcomes of the Course Unit

1   Students will be able to explain socio-cultural, psychological and economical factors affecting consumer behaviors
2   Students will be able to understand how perception, motivation, learning, personality, values influence consumer behaviors
3   Students will be able to analyze pre and post purchase consumer behaviors.
4   Students will be able to explain influences of consumers on marketing activities and influences of marketing activities on consumer behaviors.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to consumer behavior
2 Perception
3 Learning and memory
4 Motivation and values
5 Attitudes and changing attitudes
6 Personality
7 Home work
8 Decision process
9 Decision process
10 Effect of reference groups and family
11 Effect of life style and culture
12 Student presentations
13 Student presentations
14 Student presentations
15 Final

Recomended or Required Reading

Yavuz ODABAŞI, "Tüketim Toplumu", Ekonomi Sosyolojisi içinde (Edit.) Veysel Bozkurt; Fatime Güneş, ss. 172-191, Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları, Eskişehir, 2011.
Yavuz ODABAŞI (Edit.). Tüketici Davranışları, Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları, Eskişehir, 2012.
Jean BAUDRILLARD, Tüketim Toplumu Söylenceleri/Yapıları, (Çev.) Nilgün Tutal; Ferda Keskin, 11. Basım, Ayrıntı Yayınları, Istanbul, 2018.

Planned Learning Activities and Teaching Methods

Lecturing and getting prepared for the class,distance education

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.50 + FIN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.50 + FCGR * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

To be announced

Assessment Criteria

Visa evaluation will be done through homework that students will prepare.
Final and make-up exam evaluation will be done by exam.

Language of Instruction

Turkish

Course Policies and Rules

It is compulsoryu to attend 70 % of the classes and fulfill the course requrements.

Contact Details for the Lecturer(s)

devrim.erturk@deu.edu.tr

Office Hours

Tuesday 13:00-15:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Student Presentations 3 3 9
Preparations before/after weekly lectures 12 1 12
Preparation for midterm exam 1 2 2
Preparation for final exam 1 2 2
Preparing presentations 12 1 12
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 77

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.15
LO.25
LO.35
LO.45

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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