COURSE UNIT TITLE

: PUBLIC RELATIONS IN HEALTH SERVICES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SHS 1018 PUBLIC RELATIONS IN HEALTH SERVICES ELECTIVE 2 0 0 2

Offered By

Vocational School of Healthcare

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR SERÇIN SUN IPEKEŞEN

Offered to

Ambulance and Emergency Care Technician
Medical Laboratory Techniques
Oral and Dental Clinical
Anesthesia
Medical Documentation and Secretariat
Medical Imaging Techniques
Audiometry
Medical Laboratory Techniques
Nuclear Medicine Techniques
First And Emergency Aid
Vocational School of Healthcare
Radioterapy
Paramedics
Radiology

Course Objective

In this course, the image and reputation of health care facilities that have an important role in the creation and maintenance of the concept of public relations, relations with other fields, the place and importance in the organization, public relations activities, the media, press relations, and general information about the application of the protocol will be given. Students understand the importance of public relations in the conduct of their profession, various public relations activities is to gain the knowledge and skills to plan and implement.

Learning Outcomes of the Course Unit

1   The concept of public relations, organization and describe its activities.
2   About the activities of public relations concepts, methods and insights to develop an insight on the social-psychological point of view.
3   Explain the importance and influence of public relations in business ..
4   Public Relations on the internal and external communication and corporate image will gain awareness of the importance and the necessity to represent the organization and the manager and explain the importance of the role of the.
5   Conducting relations with the press, the promotion of the institution to organize their activities, sponsorship information, and organizational issues such as the ability to develop operations.
6   Within the context of public relations, crisis management, how to overcome the difficulties that may arise in situations that may jeopardize the image of the institution define.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Basic Concepts in Public Relations and Historical Development 1.1. Course aims and objectives 1.2. Definition and characteristics of public relations 1.3. The development process in Turkey and in the world of public relations 1.4. The development process of public relations in health care facilities 1.5. Factors which requires public relations practices in health care
2 2. Public Relations and other fields that are related 2.1. Public relations and communication 2.2. Public relations and advertising 2.3. Public relations and propaganda 2.4. Public relations and marketing 2.5. Public relations and human resources
3 3. Main Objectives of Public Relations, Functions and Principles 3.1. The purposes of public relations in health care facilities 3.2. Management, communication and dealing with the public functions 3.3. The basic principles of the profession of public relations 3.4. Public relations and ethics regulations
4 4. Classification of the Concept of Public Relations 4.1. Classification of public relations 4.2. Corporate public relations 4.3. Public relations marketing purposes 4.4. Pro-active public relations, purpose, benefits 4.5. Re-active public relations, purpose, benefits
5 5. Organization of the Public Relations Unit 5.1. The organization of public relations department 5.2. In-house - external organization 5.3. Organization, where the organization of public relations unit 5.4. Organization in health care facilities
6 6. General Features and Functions of Public Relations Officers 6.1. Public relations manager qualifications, responsibilities and duties 6.2. Features are required to be in public relations unit employees 6.3. Health personnel must have qualifications in terms of public relations, responsibilities
7 7. Public Relations Practice Target Audience 7.1. Public relations and public 7.2. The importance of the identification of the target audience 7.3. In-house audience 7.4. External audiences 7.5. The target audience for the planning of activities
8 8. Health Care Public Relations Process 8.1. Public relations strategies and tactics 8.2. Stages of the process of public relations 8.3. Research and planning-budgeting-application-evaluation 8.4. Example promotional campaign
9 9. Public Relations Activities 1 9.1. recognition 9.2. introduction 9.3. lobbying 9.4. Sponsorship
10 10. Public Relations Activities 2 10.1. crisis management 10.2. Reputation management: corporate identity-corporate culture, corporate image-
11 Public Relations Tools and Methods 11.1. Printed vehicles 11.2. Oral tools 11.3. Audio-visual tools 11.4. Other tools (health care settings, patient / employee taking complaints, evaluation) 11.5. Relations with the media
12 12. The Role of Health Professionals in Health Care Public Relations 12.1. The jurisdiction of the health care personnel and public relations services 12.2. The role of health care personnel to protect the image of the institution and the manager

Recomended or Required Reading

1. 1. Health Care Public Relations, Assoc. Dr. Dilaver Tengilmoglu, 2001, Gazi Bookstore
2. Vocational Schools for Public Relations, Murat Sezgin, 2007, Yücemedya
3. Behavioral Approach to Public Relations, Associate Professor, G.Budak-Yard. Assoc. Dr. G. Budak, 1992, Dokuz Eylul Publications
4. Public Relations, Prof. Dr. Ahmet Bulent Göksel, 1988, Bilgehan Publisher
5. Public Relations, Education Faculty Publications, 1996
6. Communication and Public Relations, Asst. Assoc. Dr. Ilker Bıçakçı, 1998, MediaCat Publications
7. Personal Image, Asst. Assoc. Dr. MüjdeKer Dincer, 2001, Alfa Publications
8. Creating a positive image Public Relations, Lale Bilgin, 2008, Hourglass Publications
9. Effective Communication in Health Care Public Relations and the patient, Ayhan Uludag, 2010, Tablet Press
References:
Other course materials: Lecture presentation notes

Planned Learning Activities and Teaching Methods

The instructor lectures, question and answer, discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FCGR FINAL COURSE GRADE
3 FCG FINAL COURSE GRADE ODV * 0.50 + FN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) ODV * 0.50 + BUT * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

The course is done within the framework of SHMYO Education and Examination Rules of Practice and evaluated.

Assessment Criteria

(Evaluation method of learning outcomes and teaching techniques used must be compatible with the course)
Add-evaluation methods deemed necessary by faculty members.

Language of Instruction

Turkish

Course Policies and Rules

The course is done within the framework of SHMYO Education and Examination Rules of Practice and evaluated.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

Optional

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Preparations before/after weekly lectures 12 1 12
Preparation for midterm exam 2 3 6
Preparation for final exam 1 5 5
Midterm 2 1 2
Final 1 1 1
TOTAL WORKLOAD (hours) 50

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.1544
LO.2544
LO.3544
LO.4544
LO.5544
LO.6544

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS