COURSE UNIT TITLE

: HEALTH AND MEDIA

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SHS 1050 HEALTH AND MEDIA ELECTIVE 2 0 0 3

Offered By

Vocational School of Healthcare

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR SERÇIN SUN IPEKEŞEN

Offered to

Medical Laboratory Techniques
Oral and Dental Clinical
Anesthesia
Medical Documentation and Secretariat
Medical Imaging Techniques
Audiometry
Nuclear Medicine Techniques
First And Emergency Aid
Radioterapy

Course Objective

The purpose of this course is to teach the basic concepts of health communication in the media and healthcare
to explain the role here .

Learning Outcomes of the Course Unit

1   Interpret the basic elements and basic concepts of health communication
2   Distinguish different target audience is health communication efforts.
3   Patients, medical staff and doctors assess the health communication triangle .
4   Comments from the perspective of health communication communications concept .
5   Explain the importance of the basic concepts and media health communication in the media .6
6   Different media channels to differ depending on the changing audience profile of health communication
7   Central media, local media , social media and health communication in medical journals
8   Discuss the role of the media in health journalism in health communication .
9   Assess the health communication activities in different media outlets.
10   Central is located in the media of newspapers and television health news comments.
11   Health news in medical journals compares lArIndAkilerle other media channels .
12   Prepare health news in the local media and social media channels.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Interdisciplinary Health
2 Communication as a Field
3 Health Communication Theories and Models
4 Health Communication Theories and Models of - continue
5 Health Communication Campaigns and Campaign
6 Health Communication Campaigns and Campaign Analysis Preparation Process
7 Risk Communication
8 social Marketing
9 Media Advocacy
10 Health Literacy
11 Health Communication and Ethics
12 Interpersonal Communication Perspective of Health Communication

Recomended or Required Reading

Seal, Clive (2003), "Health and The Media: An Overview", Sociology of Health and Illness, vol.25, no.6,pp.513-531.
Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA
Kreps, Gary L., Thornton, Barbara C., (1992), Health Communication Theory and Practice, Waveland Pres Inc., second ed., USA.
Thompson, T. L., Dorsey, A.M., Miller, K.I., Parrott, R.,ed. (2003), Handbook of Health Communication, Lawrens Erlbaum Associates, New Jersey, USA.
Wright, Kevin B., Sparks, Lisa, O Hair, H. Dan, (2008), Health Communication in the 21st Century, Blackwell Publishing, USA.
Beisecker, Analee E., (1990), Patient Power in Doctor-Patient Communication: What Do We Know , Health Communication, 2(2), p.105-122.
Adams, Leen ve Geuens, Maggie (2007). Healty or Unhealthy Slogans: That s The Question... Journal of Health Communication 12: 173-185.
Bauman, Zygmunt (2005). Bireyselleşmiş Toplum. Çev., Yavuz Alagon. Istanbul: Ayrıntı Yayınları.

Planned Learning Activities and Teaching Methods

Lectures, case studies and questions and answers

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FCGR FINAL COURSE GRADE
3 FCG FINAL COURSE GRADE ODV * 0.50 + FN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) ODV * 0.50 + BUT * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

DEU SHMYO

Contact Details for the Lecturer(s)

sercin.sun@deu.edu.tr

Office Hours

Tuesday 13.00-15.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 5 5
Preparing assignments 1 2 2
Preparing presentations 1 10 10
Midterm 1 1 1
Final 1 1 1
Project Assignment 1 1 1
TOTAL WORKLOAD (hours) 76

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.11
LO.2
LO.31
LO.4
LO.5
LO.6
LO.7
LO.81
LO.9
LO.10
LO.11
LO.12

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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