COURSE UNIT TITLE

: HEALTH COMMUNICATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SHS 2013 HEALTH COMMUNICATION ELECTIVE 2 1 0 3

Offered By

Vocational School of Healthcare

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR SERÇIN SUN IPEKEŞEN

Offered to

Medical Laboratory Techniques
Oral and Dental Clinical
Anesthesia
Medical Documentation and Secretariat
Audiometry
Medical Imaging Techniques
First And Emergency Aid
Nuclear Medicine Techniques
Radioterapy

Course Objective

This lesson is designed to focus on health communication as a multidisciplinary area. Generating the nottional background of health communication, learning highly used notions and models both for practice and analysis; evaluating methods and strategies during health communication campaigns; analyzing campaigns; improving critical thinking for both health promotions via media and health communication issues are core purpose of this course.

Learning Outcomes of the Course Unit

1   Defining health communication notion and its place in health organizations.
2   Examining background of health communication's improvement.
3   Explaning the health communication's institutionalization.
4   Explaning the health communication's campaign process.
5   Practical qualifying about patient psychology, communication between patient, physician and healthcare professionals.
6   Analyzing methods used during health communication campaign process.
7   Improving critical thinking about healt communication issues on media channels.
8   Analyzing ethical principles both written and online social media.
9   Explaning notions of health literacy, media advocacy and risk communication.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Health Communication
2 Health Communication As a Multidisciplinary Area
3 Health Communication Notions and Models
4 Health Communication Notion and Models (Cont.)
5 Health Communication Macro Models
6 Health Communication Practical Models
7 Health Communication Campaign Process
8 Health Communication Campaign Process (Cont)
9 Issues About Health Communication
10 Media And Health
11 Health Communication and Morality
12 Interpersonal Perspective of Health Communication

Recomended or Required Reading

Çınarlı, Inci, (2008), Sağlık Iletişimi ve Medya, Nobel Yayın Dağıtım, Ankara.
Groopman, Jerome, (2007), Doktorlar Nasıl Düşünür , Mikado Yayınları, 2.baskı, Istanbul.
Thompson, T. L., Dorsey, A.M., Miller, K.I., Parrott, R.,ed. (2003), Handbook of Health Communication, Lawrens Erlbaum Associates, New Jersey, USA.
Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA
Siyez, M.D. (2010).Kişilerarası ilişkilerin başlangıcı ve gelişimi.
Alim Kaya (Ed.).Kişilerarası Ilişkiler ve Etkili Iletişim içinde (s. 69-104). Ankara: Pagem Kitabevi.
Özdemir, Gamze Yücesan, Özdemir, Ali Murat, (2006), Medya ve Sağlık: Patolojik Bir Ilişki , Toplum ve Hekim, Ocak-Şubat, cilt 21, sayı 1, s.32-38.
Parrott, Roxanne, (2004), Emphasizing Communication in Health Communication, Journal of Communication, December, pp.751-787.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FCGR FINAL COURSE GRADE
3 FCG FINAL COURSE GRADE ODV * 0.50 + FN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) ODV * 0.50 + BUT * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Written exams based on interpretation / Practical Homeworks, Projects and Presentations

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

Course is held according to SHMYO Education and Examination Principals

Contact Details for the Lecturer(s)

E-posta: muge.guldas@deu.edu.tr
Tel: +90 (232) 412 47 25

Office Hours

Hafta içi: 08.30 - 17.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 15 2 30
Preparations before/after weekly lectures 15 1 15
Preparation for midterm exam 1 2 2
Preparation for final exam 1 5 5
Preparing assignments 2 4 8
Preparing presentations 2 5 10
Project Preparation 1 3 3
Midterm 1 1 1
Final 1 1 1
Project Final Presentation 1 1 1
TOTAL WORKLOAD (hours) 76

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.15
LO.2
LO.3
LO.4
LO.5
LO.6
LO.7
LO.8
LO.9

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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