COURSE UNIT TITLE

: INTRODUCTION TO REVENUE MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IND 4921 INTRODUCTION TO REVENUE MANAGEMENT ELECTIVE 3 0 0 4

Offered By

Industrial Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR DERYA EREN AKYOL

Offered to

Industrial Engineering

Course Objective

The objective of this course is to introduce students the theory and the practice of Revenue Management. In this course, the main methodologies in different areas will be explained, different approaches to solve single resource and network capacity control models and current practices in different industries will be reviewed.

Learning Outcomes of the Course Unit

1   To be able to define revenue management concepts
2   To be able to define revenue management problems that arise in manufacturing and
3   To be able to model real life revenue management problems using different methods
4   To be able to identify the differences between manufacturing and airline revenue
5   To be able to solve revenue management problems using mathematical programming

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to revenue management
2 Single resource capacity control.
3 Single resource capacity control.
4 Single resource capacity control.
5 Network capacity control
6 Network capacity control
7 Midterm
8 Network capacity control
9 Network capacity control
10 Overbooking
11 Overbooking
12 Presentations
13 Presentations
14 Presentations

Recomended or Required Reading

Philips, Robert., Pricing and Revenue Optimization. Stanford University Press, 2005.
Talluri, Kalyan T., van Ryzin, G.J., The Theory and Practice of Revenue Management,
First edition published by Kluwer Academic Publishers, 2004. ISBN 1-4020-7701-7.

Planned Learning Activities and Teaching Methods

Course notes that are prepared using different sources (Books, journal papers, conference proceedings) will be given using blackboard and visual presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 PRJ PROJECT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.25 + PRJ * 0.25 + FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.25 + PRJ * 0.25 + RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

derya.eren@deu.edu.tr, Tel. +90-232-3017604

Office Hours

Thursday afternoons

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 2 26
Preparation for midterm exam 1 6 6
Preparation for final exam 1 6 6
Preparing group assignments 4 3 12
Final 1 2 2
Midterm 1 2 2
Presentations 2 4 8
TOTAL WORKLOAD (hours) 101

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.144
LO.2454
LO.354
LO.454
LO.554

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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