COURSE UNIT TITLE

: PUBLIC RELATIONS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MSI 2030 PUBLIC RELATIONS ELECTIVE 2 0 0 2

Offered By

Faculty of Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

INSTRUCTOR GÜZIN ALSOY

Offered to

Environmental Engineering
Textile Engineering
Mining Engineering (Evening)
Geological Engineering (Evening)
Geophysical Engineering
Civil Engineering
Mining Engineering
Mechanical Engineering (Evening)
Civil Engineering (Evening)
Industrial Engineering
Mechanical Engineering
Geological Engineering
Metallurgical and Materials Engineering

Course Objective

To enable the students to comprehend the concept of ` of public ` and `relations
Better to emphasize the importance of communication between people and institutions by defining the relation between person to person, person to community.
To emphasize the importance of commen sense.To comrehend the similarities between public relations and behavioural sciences.To identify target community correctly and to be able to influence it.

Learning Outcomes of the Course Unit

1   To be able to define the concept and goals of public relations.
2   To be able to understand the interactions of Public Relations with behavioural sciences.
3   To be able to comprehend the concept and the variety of communications by team work.
4   To realize the importance of ability of persuasion between persons or institutions
5   To be able to find solutions to problems confronted in public life.(target community)
6   To be able to realize the importance of 5N 1K in company promotions and to apply it.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The definition and characteristics of public relations
2 The relationship of public relations with Advertising Marketing and Propaganda
3 Public Opinion and Mass Communication
4 The historical Development of Public Relations
5 The interactions with the Public Relations and behavioural sciences
6 The effects of the concept and variation of communication on the individual and society.
7 Midterm exam
8 To teach how to make internal and external organizations in enterprises.
9 The presentation of the method and instrument used in corporate communication.
10 To teach how to prepare campaign in corporate presentation.
11 The method of influencing public opinion in the presentation of public relations.
12 Practicing the campaign with team work and evaluating with public opinion.(this will be repeated in concessive weeks)
13 Practicing the campaign with team work and evaluating with public opinion.
14 Practicing the campaign with team work and evaluating with public opinion.

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE*0.20+ASG *0.30+FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE*0.20+ASG *0.30+RST * 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Preparation for midterm exam 1 5 5
Preparation for final exam 1 5 5
Preparing assignments 1 20 20
Preparing presentations 1 5 5
Final 1 1 1
Midterm 1 1 1
Quiz etc. 1 1 1
TOTAL WORKLOAD (hours) 62

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.1
LO.24
LO.35
LO.44
LO.55
LO.644

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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