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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ISL 4019 ADVERTISING ELECTIVE 3 0 0 5

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR NIHAN ÖZGÜVEN TAYFUN

Offered to

Business Administration Business Administration (Evening)

Course Objective

It is aimed to be learned by students the basic notion of advertising area, advertising and marketing communications which holds importance for new firms to be known in the market and survival of firms in competitive structure of present day markets.

Learning Outcomes of the Course Unit

1   Defines basic advertising terms. 2   Argues advertising methods and the history of advertising in Turkey and World. 3   Considers social, cultural and economical points of advertisements. 4   Occupies concerning sights about developing, using and evaluating of advertisements. 5   Scales advertisement efficiency.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Promotion mix, promotion strategies, marketing communications process. 2 Defining advertisement, classifying ads and purposes of ads. 3 Historical developments of advertising. 4 Development reasons of ads and media notion. 5 Press ads, magazine ads and the examples of press media ads. 6 Broadcasting and TV ads, billboards and transit advertising. 7 Media in Turkey 8 Mid Term Exam 9 Mid Term Exam 10 Innovations in ads and message 11 Picture, text, title and slogan in ads. 12 Budgets in ads and planning. 13 Advertising agencies, the efficiency of ads. 14 Advertising sector in Turkey, online advertising.

Recomended or Required Reading

Pazarlama Iletişimi Yönetimi - Yavuz Odabaşı ve Mine Oyman Yeni Reklamcılık (2007) Atilla Aksoy

Planned Learning Activities and Teaching Methods

Lecturing, case studies, presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 MTEG MIDTERM GRADE MTEG * 1 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

ikbal.aksulu@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 4 48 Preparation for midterm exam 1 18 18 Preparation for final exam 1 18 18 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 122

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1