COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Tourism Management

Course Objective

This course aims to provide an understanding of tourist psychology at individual level and tourist behavior before and after the travel experience and consumer behavior in tourism. The course examines the supremacy of the consumer, the factors influencing behavior; knowledge and involvement, attention and comprehension, attitudes and intentions; decision making behavior and process; classical and operant learning; cultural influences, reference groups, and special features of consumer behavior in tourism.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Swarbrooke, J. & S. Horner (2006). Consumer Behaviour in Tourism. Oxford: Butterwoth Heinemann.
2. Pizam, A. & Y. Mansfeld (2000). Consumer Behavior in Travel and Tourism. Oxford: The Howorth Hospitality Press.
3. Crouch, G., R. Perdue, H. Timmermans & M. Uysal ( 2004). Consumer Psychology of Tourism, Hospitality and Leisure. Wallingford: CABI Publishing.
4. Halloway, J. ( 2004). Marketing for Tourism, 4th ed. Essex: Prentice Hall.
5. Horner, S. & J. Swarbrooke (2004). International Cases in Tourism Management. Oxford: Butterwoth Heinemann.
6. Peter, J. & J. Olson (2002). Consumer Behavior and Marketing Strategy, 6th ed. London: McGraw Hill.
7. Reisinger,Y. & L. Turner (2003). Cross Cultural Behaviour in Tourism. Oxford: Butterworth Heinemann.
8. Mooij, M. (2004). Consumer Behaviour and Culture. USA: Sage Publications.
9. Kotler, P., J.T. Bowen & J. Makens (2013). Marketing for Hospitality and Tourism, 6th Edition, New Jersey: Prentice Hall.

Planned Learning Activities and Teaching Methods

Lecturer's presentations, assignments, case studies, class discussions.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Mid-term will cover the topics discussed during the lectures. Students will be assessed on their knowledge of concepts and theories through the questions containing essay-type questions or cases.
2. Term projects will be individual study (or team study based on the number of the students enrolled in the course) and details will be given at the beginning of the term.
3. Term projects will be presented in accordance with the predetermined calendar.
4. Quiz will cover the topics discussed during the lectures.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. All electronic devices should be kept closed during lectures.
4. Punctuality is important.

Contact Details for the Lecturer(s)

E-mail: selin.yilmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes