COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

AHMET DEMIRCI

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students detailed information about operations and management issues in cruiseline industry.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Cartwright R. and Baird C. (2002) The Development and Growth of the Cruise Industry. Oxford: Butterworth-Heinemann.
2. Carbonara, G. (2009). 'World cruise industry: strategic and financial choices to face the main risks', Journal of American Academy of Business, 14 (2), 330-336
3. Douglas, N, and Douglas, N. (2004). The cruise experience: global and regional issues in cruising, Pearson Education, Frenchs Forest.
4. Dervaes, C. (2003), Selling the sea (2nd ed). New York: Wiley.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Discussion
3. Assignments
4. Group Project
5. Presentations

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Examination will be based on understanding, synthesis and evaluation of the course topics.
2. Verbal participation will be graded.
3. Assignments will be asessed on the wider application of knowledge in cruise operations and management issues.
4. The 20-page project report should have a cover page, an introduction, a brief overview of the company, market or topic selected, cruise operations and management issues, a clear conclusion based on analysis and references cited. Students will also be evaluated on their time management and teamwork skills.
5. Project presentations will be assessed on preparation, understanding, knowledge, capacity to structure, oral communication skills, ability to respond to questions and manage discussions professionally.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes