COURSE UNIT TITLE

: STAKEHOLDER MANAGEMENT IN TOURISM

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 4029 STAKEHOLDER MANAGEMENT IN TOURISM ELECTIVE 3 0 0 4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Tourism Management

Course Objective

This course aims to provide an understanding of the stakeholder concept and the importance of stakeholder relations for organizations in achieving success and gaining competitive advantage. The students will recognize how to identify key stakeholders and define their roles, expectations, priorities and how to deal with stakeholders' interests.

Learning Outcomes of the Course Unit

1   Understand the basic concepts and strategies related to stakeholder management.
2   Understand stakeholder needs, how stakeholders impact an organization's business practices, and how to manage stakeholder expectations.
3   Learn how to deal with multiple stakeholders with divergent interests.
4   Resolve conflict and competing priorities.
5   Communicate an organization's strategy to its stakeholders.
6   Develop and understanding of business ethics.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Stakeholder Concept / Context, Definitions
2 History and the Nature of Stakeholder Theorizing
3 Normative and Analytical Stakeholder Theorizing Critiques of the Stakeholder Concept
4 Stakeholder Management from the Perspective of the Organization
5 Collaborative Stakeholder Relationships and Stakeholder Collaboration
6 A Model for Corporate-Stakeholder Relations and Fostering Stakeholder Relationships
7 Stakeholder Strategies and Actions
8 Intermediaries, The Media, and Stakeholder Mismanagement
9 Corporate Social Responsibility, Corporate Governance , Social Accounting, Stakeholder Audit
10 The Future of Stakeholder Management
11 Term Paper Presentations and Discussions
12 Term Paper Presentations and Discussions

Recomended or Required Reading

1. Friedman, A.L. & S. Miles (2006). Stakeholder / Theory and Practice. New York: Oxford University Press.
2. Svendsen, A. (1998). The Stakeholder Strategy / Profiting from Collaborative Business Relationships. San Francisco: Berrett-Koehler Publishers, Inc.
3. Huber, M., J. Scharioth & M. Pallas (2004). Putting Stakeholder Management into Practice. Berlin: Springer-Verlag.
4. Scharioth, J. & M. Huber (2003). Achieving Excellence in Stakeholder Management. Berlin: Springer-Verlag.


Planned Learning Activities and Teaching Methods

1. Lectures
2. Class discussions
3. Case studies
4. Assignments

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 QZ Quiz
3 TRP TermPaper
4 PRS Presentation
5 BNS BNS MT * 0.40 + QZ * 0.20 + TRP * 0.20 + PRS * 0.20


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Mid-term will contain essay type questions to measure understanding of the main concepts dicussed in the lectures and the ability of student's analysis and synthesis of the fundamentals of stakeholder management.
2. Quiz will contain a case study which evaluate understanding of stakeholder relations and conflict solving. No make up quiz will be given.
3. A report on stakeholder relations of an organization covering both theory and real world example will be prepared and presented individually.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 14 14
Preparation for quiz etc. 1 8 8
Preparing assignments 1 12 12
Preparing presentations 1 4 4
Midterm 1 1,5 2
Quiz etc. 1 1 1
TOTAL WORKLOAD (hours) 101

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.1445
LO.2455
LO.3555
LO.45543
LO.5445
LO.635