COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR MANOLYA AKSATAN KAPLANSEREN

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students with deep understanding of the strategies, policies and initiatives related to special interest tourism (SIT) and the supply of diverse tourism products and developments in this type of tourism.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Novelli, M. (2005). Niche Tourism: Contemporary Issues, Trends and Cases. Oxford: Butterworth-Heinemann.
2. Douglas, N. and Douglas N. (2002). Special Interest Tourism. Singapore: John Wiley.

Planned Learning Activities and Teaching Methods

1. Lecture: There will be three lecture sessions every week.
2. Discussion: In the last 20 minutes of the third session a discussion topic related to lecture will be discussed by students.

Assessment Methods

Further Notes About Assessment Methods

1. Midterm and final exams will cover the questions from the topics in the outline.
2. At the beginning of the term students will form groups and work together for term project. Term project should be typed in Times New Roman, 12 point font, double-spaced and Apa format. The presentation should be no longer than 15 minutes. Grading of term project will be based on content, style and presentation.
3. A written assignment will be given.

Assessment Criteria

1. The student will be able to list the characteristics of special interest tourism forms and will be able to compare them with the characteristics of mass tourism.
2. The student will be able to summarize tourist motivation factors and evaluate the different factors that take place in special interest tourism.
3. The student will be able to discuss the new challenges in special interest tourism and list the factors affecting special interest activities.
4. The student will be able to assess the importance of using different marketing activities to impress new types of tourists who look for alternative experiences.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any typewill result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

E-mail: manolya.aksatan@deu.edu.tr
Room: 215

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes