COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

AHMET DEMIRCI

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students detailed information about management and marketing issues in airline industry.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Wensveen, J.G. (2007) Air Transportation: A Management Perspective. (7th ed.) Belmont, CA: Wadsworth Publishing Company.
2. Page, S. (2009). Transport and Tourism: Global Perspectives, Prentice Hall.
3. Shaw, S. (2004). Airline Marketing and Management. Ashgate Press.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignments
3. Discussion
4. Group Project
5. Presentations

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Midterm Examination will be based on understanding, synthesis and evaluation of the course topics.
2. Verbal participation will be garaded.
3. Assignments will be asessed on the application of knowledge in airline management and marketing issues.
4. The 20-page project report should have a cover page, an introduction, a brief overview of the company, market or topic selected, airline management and marketing issues, a clear conclusion based on analysis and references cited. Students will also be evaluated on their time management and teamwork skills.
5. Project presentations will be assessed on preparation, understanding, knowledge, capacity to structure, oral communication skills, ability to respond to questions and manage discussions professionally.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Prepare ahead of time for calsses.
4. Arrive on time.
5. Participation is required for all students.
6. Follow appropariate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes