COURSE UNIT TITLE

: RETAIL OPERATIONS II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MRK 4239 RETAIL OPERATIONS II ELECTIVE 3 0 0 5

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR SUMEYRA DUMAN

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course provides students a broader understanding of corporate and personnel affairs of retail Industry and enables them to theoretically apply all the steps included in running a store. The strategic management of store business, and personnel resources in retail businesses is examined by different perspectives. It is also aimed to demonstrate an understanding of necessary leadership skills in retail business.

Learning Outcomes of the Course Unit

1   Demonstrate an awareness of corporate affairs processes within retail industry,
2   To recognize diverse parts of personnel management and analyze the relationship with each other and how they work together and come up with a success,
3   To develop appropriate skills for running a store,
4   To have an understanding of the idea of productivity in retail industry,
5   To analyze the impact of customer relations on market success,
6   Demonstrate high verbal and written communication skills through report writing and oral presentations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 4111 - CONSUMER BEHAVIOR

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Retail Operations 2
2 Human Resource Management in Retail Assignment #1
3 Performance & Career Planning and Reward Management
4 Industrial Relations
5 Employee Relations Employer Brand
6 Developing Leadership Skills: Being the Best You Can Be
7 Developing Leadership Skills: Working Well with Others
8 Developing Leadership Skills: Making Great Ideas Happen
9 Key Performance Indicators in Store Management and Store Standards
10 Loss Management and Productivity in Retail Assignment #2
11 Customer Relations and E-commerce
12 Store Visit

Recomended or Required Reading

Hand outs will be distributed by the lecturer.

Planned Learning Activities and Teaching Methods

Lecturing, discussion, assignment, term project.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1
2
3
4
5
6
7


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1) Both for the term project and the assignment, students are expected to write a report and present.
2) Late submission of papers will not be accepted.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Teaching staff provides consulting services during scheduled class hours.

Contact Details for the Lecturer(s)

Prof. Dr. Mustafa TANYERI
E-mail: mustafa.tanyeri@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 6 6
Preparation for final exam 1 10 10
Preparing assignments 2 10 20
Preparing presentations 2 8 16
Final 1 1,5 2
Midterm 1 1,5 2
TOTAL WORKLOAD (hours) 116

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.122
LO.242
LO.352
LO.452
LO.552
LO.643

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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