COURSE UNIT TITLE

: RETAIL OPERATIONS I

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MRK 4237 RETAIL OPERATIONS I ELECTIVE 3 0 0 5

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR SUMEYRA DUMAN

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to introduce students the basic principles of retail environment, strategic management of retail business, and teach the commercial strategies used in retail businesses by examining retail operations from different perspectives.
It also provides students with information about the structure and functions of retailing, actors in retail business and strategy development in retailing sector. Main topics of the course include actors in retail industry, strategic management in retailing, effects of retail environment on operations and strategic decisions, and commercial planning.

Learning Outcomes of the Course Unit

1   To understand how to apply strategic planning in retailing,
2   To gain a perspective about the importance of analyzing the enviroment in which the store will operate,
3   To propose, defend, formulate and implement strategic and general management choices,
4   To develop appropriate risk, competitor, and region analysis skills,
5   To investigate quality standard details of retail industry,
6   To demonstrate an awareness and understanding of retail commercial process,
7   To analyze relevant knowledge about the relationship with suppliers in order to improve their strategic decision-making skills in retail sector, basically in supplier management,
8   Having an understanding about price management and buying process,
9   Being capable of using related software,
10   To demonstrate high verbal and written communication skills through report writing and oral presentations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 4111 - CONSUMER BEHAVIOR

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Retail Operations
2 The roles of environmental factors on retail management decision process; Formats & Property Acquisition; The Role of Retailing in the Economy; Risk Analysis; Competitor & Region Analysis Assignment #1 `Decision of opening a new store
3 Category Planning and Data Analysis
4 Range Management Assignment #2 `Data Analysis Case Study
5 Supplier Management and Negotiation with Suppliers Workshop
6 Space Range & Display Management and How to Define Your Customer Base
7 Commercial/Retail KPI's Workshop at Shop Floor
8 Merchandise Planning & How to Manage Non-food Category within a Food based Retail Firm
9 Introduction to Trade Law & Technical and Quality Standards Assignment #3
10 Introduction to Corporate Affairs in Retail Sector; Organizing Press Statements & Government Relations and CSR Projects Building a CSR Project
11 Developing Leadership Skills
12 Developing Leadership Skills

Recomended or Required Reading

Hand outs will be distributed by the lecturer.

Planned Learning Activities and Teaching Methods

Lecturing, in-class discussion, assignments

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1
2
3
4
5
6
7


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Late submission of papers will not be accepted.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Teaching staff provides consulting services during scheduled class hours.

Contact Details for the Lecturer(s)

Assoc. Prof. Burcu ILTER
E-mail: burcu.ilter@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 6 3 18
Tutorials 6 3 18
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 8 8
Preparation for final exam 1 12 12
Preparing assignments 3 6 18
Preparing presentations 3 5 15
Final 1 1,5 2
Midterm 1 1,5 2
TOTAL WORKLOAD (hours) 117

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.144
LO.24431
LO.344
LO.4443
LO.5443
LO.6443
LO.7444
LO.8443
LO.94
LO.10133

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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