COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR BANU DEMIREL

Offered to

BUSINESS ADMINISTRATION

Course Objective

The objective of this course is to provide students with the knowledge to understand how to manage innovation and how to use state-of-the-art management techniques to identify markets, develop new product ideas, and design profitable new products.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

- Trott, P. (2017). Innovation Management and New Product Development. 6th Edition. Pearson Education Limited, London
- Crawford, M. & Di Benedetto, A. (2011), New Products Management, 10th Edition, McGraw-Hill Education, United States of America.
- Tidd, J. and Bessant (2009), Managing Innovation, Fourth Edition, John Wiley & Sons Inc: USA
- Crawford, Merle C., (1991), New Products Management, Third Edition, Irwin, INC: USA

Planned Learning Activities and Teaching Methods

1. Lectures
2. Group Work
3. Presentations

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will clearly demonstrate knowledge and understanding of facts, terms, and concepts related to innovation and new product development in topic presentations and reports.
2. The assessment of topic presentations will be done according to the level of the structured preparation and the professional manner of the presentations.
3. For term projects, the students in groups of four will develop a new product. The process of new product development should be executed according to the topics covered during the topic presentations. Students will also make a 20-minute presentation of their group projects in class. All reports should be typed with a maximum of 15 pages (1.5 line-spacing, 11 or 12 pt. font size).

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

banu.atrek@deu.edu.tr

Office Hours

Will be announced later.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes