COURSE UNIT TITLE

: MARKETING DECISION MAKING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MRK 4242 MARKETING DECISION MAKING ELECTIVE 3 0 0 5

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR BILGE AYKOL

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to provide students with an ability to identify real life marketing problems, design a marketing case process and ability to analyze businesses and come with an applicable recommendation. Another objective of this course is to encourage students to obtain real field experience.

Learning Outcomes of the Course Unit

1   Recall case process to be able to integrate marketing with real business applications.
2   Go to the field in order to create awareness of real marketing problems in national environment.
3   Define marketing problems and apply it in structuring a case in marketing decision making in order to identify and bring recommendations about the solution of the problem.
4   Present the findings of their and the other groups case studies through oral and written presentation to demonstrate communication skills.
5   Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course
2 How to prepare a case -SELECT YOUR COMPANY -get your case assıgnmment
3 Case Analysis SELECT YOUR COMPANY
4 Industry analysis and company history
5 Industry analysis and company history Hand in assignment 1 on the following monday
6 Presentation and submission of the report on Literature Review (group study) Problem Identification and Specification of Contact Person
7 How to design an effective interview
8 Observation and Interview
9 Presentation of the Observation and Interview Hand in assignment 2
10 Preparation for case
11 Preparation for case Hand in assignment 3 (Exchange your cases with other groups)
12 Solving the Cases and Bringing Recommendations for the Selected Companies (group study) Hand in assignment 4

Recomended or Required Reading

Various Case Books and Handouts

Planned Learning Activities and Teaching Methods

1. Lecture
2. Group Work
3. Presentations
4. Case Study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 AS1 1.Assignment
2 AS2 2.Assignment
3 AS3 3.Assignment
4 AS4 4.Assignment
5 FCG FINAL COURSE GRADE AS1 * 0.30 + AS2 * 0.20 + AS3 * 0.40 + AS4 * 0.10


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Late submissions of reports will not be graded
2. No excuses for the assignments, discussions and presentations will be accepted.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students must obey the time limits of their presentation.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 8 3 24
Tutorials 4 3 12
Preparations before/after weekly lectures 0 0 0
Preparation for midterm exam 0 0 0
Preparation for final exam 0 0 0
Preparation for quiz etc. 0 0 0
Preparing assignments 4 15 60
Preparing presentations 2 9 18
Field study 2 5 10
Final 0 0 0
Midterm 0 0 0
TOTAL WORKLOAD (hours) 124

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.155
LO.25552
LO.35552
LO.4
LO.5555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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