COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR BILGE AYKOL

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to provide students an understanding of how enterprises develop harmonious relationships with their stakeholders within the perspective of ethics and social responsibility.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Clow, K.E. & D. Baack (2004). Integrated Advertising, Promotion, and Marketing Communications. New Jersey: Prentice Hall.
Lovelock, C. & J. Wirtz (2011). Services Marketing: People, Technology, Strategy. New Jersey: Prentice Hall.
Ford, D., L. Gadde, H. Hakansson, & I. Snehota (2011). Managing Business Relationships. West Sussex: John Wiley & Sons.
Wheelen, T. & J.D. Hunger (2012). Strategic Management and Business Policy: Toward Global Sustainability. New Jersey: Prentice Hall.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignment
3. Class Discussions

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

Mid-term exam
Mid-term exam will be based on essays which evaluate understanding, synthesis and evaluation of the textbook and lecture material.

Assignment
Equally weighted assignment contain (a) short reports and (b) evaluation of stakeholder relationships in a firm. With regard to (a), students are expected to prepare reports on real-life stakeholder relationships examples and discuss them with class members. These assignments should contain critical evaluations based on theoretical knowledge. Regarding (b), students are expected to examine, critically evaluate, identify problems in, and recommend solutions to stakeholder relationships management strategies and practices of a firm.

Language of Instruction

English

Course Policies and Rules

Attending at least 70 percent of lectures is mandatory.
Plagiarism of any type will result in disciplinary action.
Students are expected to participate actively in class discussions.
Students are expected to attend to classes on time.
Students are expected to prepare ahead of time for class.
Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

bilge.aykol@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes