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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MBA 4018 SMALL BUSINESS MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Maritime Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR HÜSEYIN ISHAK HALIL KESIKTAŞ

Offered to

Maritime Business Administration (Evening) Maritime Business Administration

Course Objective

The objectives of this course are - to learn general structures of small businesses - to learn how to create a sustainable competitive advantage for small business management

Learning Outcomes of the Course Unit

1   Ability to understand the general structures of small businesses from an entrepreneurial perspective 2   Ability to analyze competitive advantages for small business management 3   Ability to interprete competitive advantages for small business management 4   Ability to develop business plan within the framework of small business enterprises 5   Ability to manage small business enterprises

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 General Concepts of Entrepreneurship 2 Joining An Existing Business 3 Franchises and Buyouts 4 Family Business 5 Developing The New Venture Business Plan 6 The Marketing and Human Resources Plan: Managers, Owners, Allies and Directors 7 Midterm 8 The Financial Plan: Finding Sources of Funding 9 Focusing on The Customer: Marketing Growth Strategies 10 Customer Relations 11 Pricing and Credit Decisions 12 Global Marketing 13 Managing Growth and Risks in The Small Business 14 Term Paper Presentations

Recomended or Required Reading

Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William (2002). Small Business Management: An Entrepreneurial Emphasis , South-Western College Pub, 12th Edition.

Planned Learning Activities and Teaching Methods

Cooperative and active teaching and learning strategies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 ASG ASSIGNMENT 3 FINS FINAL EXAM 4 FCG FINAL COURSE GRADE 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

General policies and rules of the faculty apply.

Contact Details for the Lecturer(s)

H.I.Halil Kesiktaş halil.kesiktas@deu.edu.tr kesiktas@gmail.com

Office Hours

Monday 12:00-13:00; Thursday 12:00-13:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 10 1 10 Preparation for midterm exam 1 15 15 Preparation for final exam 1 20 20 Preparing assignments 1 15 15 Design Project 1 20 20 Preparing presentations 1 5 5 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 5 3 5 5 3 3 5 3 3 3 3 LO.2 3 5 3 3 5 5 3 3 3 LO.3 3 3 5 3 3 3 3 3 LO.4 3 5 5 3 5 3 3 5 3 3 3 3 LO.5 3 3 3 5 3 5 3 5 3 5 3 5 3