COURSE UNIT TITLE

: SPORTS MARKETING STRATEGIES(ELECTIVE)

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SUA 4001 SPORTS MARKETING STRATEGIES(ELECTIVE) ELECTIVE 4 4 0 8

Offered By

Department of Sport Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR IPEK AYDIN

Offered to

Department of Sport Management

Course Objective

Marketing information system, consumer behaviour, understanding of marketing research concepts. students can explains marketing terms and applications.

Learning Outcomes of the Course Unit

1   Defines the term sport marketing
2   Defines developments of sport marketing
3   Defines sport market
4   Defines features of consumers and industrial markets
5   Defines macro and micro environmental factors

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Aim of sport marketing and basic sources
2 Sport industry and sport marketing
3 Management of sport marketing
4 Information system and marketing research
5 Consumer behaviour
6 Seperating and positioning in marketing
7 Seperating and positioning in marketing
8 Sport marketing mixing and features of marketing mixing
9 Sport product
10 Pricing decisions
11 Distribution
12 Adversiment and public relations
13 Personal marketing
14 Personal marketing

Recomended or Required Reading

* Argan M, Katırcı H. Spor Pazarlaması, Ankara: Nobel Yayın, 2002.
*Brooks CM. Sports Marketing Competitive Strategies for Sports. New Jersey: Prentice-Hall Inc, 1994
* Cemalcılar I. Pazarlamanın Tanımı: Pazarlama Dünyası, 1(5): 13, 1987.
*Kotler P, Armstrong G. Principles of Marketing, USA: Prentice Hall, 1989.
* Pitts BG, Stotlar DK. Sport Management Library - Fundementals of Sport Marketing, Second Edition, USA: Fitness Information Technology Inc., 2002.

Planned Learning Activities and Teaching Methods

Presentation, research, discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Ara Sınav
2 FN Yarıyılsonu Sınavı
3 BNS BNS VZ * 0.40 + FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ * 0.40 + BUT * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Class participation, exams, homework.

Language of Instruction

Turkish

Course Policies and Rules

The policies and rules regarding the course will be announced at the beginning of each semester.

Contact Details for the Lecturer(s)

Necat Hepkon Faculty of Sport Sciences
Seferihisar

Office Hours

Meeting days vary according to the individual program prepared for each semester.
Students can reach the course coordinator on the day and time they want via e-mail.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 4 56
Tutorials 14 4 56
Preparations before/after weekly lectures 14 1 14
Preparations before/after weekly lectures 14 3 42
Preparation for quiz etc. 1 10 10
Preparation for final exam 1 10 10
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 190

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.155555
LO.255555
LO.355555
LO.455555
LO.555555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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