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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS SYB 2005 COMMUNICATION AND PUBLIC RELATIONS COMPULSORY 3 0 0 5

Offered By

Department of Sport Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR IPEK AYDIN

Offered to

Department of Sport Management

Course Objective

Organizing basic public relations activities and defining directing function through theoratical and practical

Learning Outcomes of the Course Unit

1   Be able to define public relations In fonctions of business 2   Be able to explain with axamples historical development prosess of Public opinion and public relations 3   Be able to Design tools that can be used to recognize and promote the activities of public relations 4   Be able to reveal public relations intended for main points in case studies 5   Be able to decide on solutions to the problems of Public relations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Public Relations Concept 2 Public opinion 3 The Historical Development of Public Relations 4 Basic Elements of Public Relations: Contact 5 Image, Social Responsibility, Social Entrepreneurship, Corporate DNA and Reputation Management 6 Levels of Public Relations and Management 7 Public Relations Organization 8 organization 9 principles of public relations 10 Principles of Public Relations 11 Public Relations Tasks, Tools, Methods and Techniques 12 Virtual Environment, Public Relations 13 Crisis Public Relations 14 The Future of Public Relations

Recomended or Required Reading

Budak, G. and Budak, G. (2010); Public Relations from Image Engineering Vision, Barış Publications Faculty Bookstore, Izmir.

Planned Learning Activities and Teaching Methods

Oral Communication, Case Technique

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 VZ Ara Sınav 2 FN Yarıyılsonu Sınavı 3 BNS BNS VZ * 0.40 + FN * 0.60 4 BUT Bütünleme Notu 5 BBN Bütünleme Sonu Başarı Notu VZ * 0.40 + BUT * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Class participation, exams, homework.

Language of Instruction

Turkish

Course Policies and Rules

The policies and rules regarding the course will be announced at the beginning of each semester.

Contact Details for the Lecturer(s)

Necat Hepkon Sport Science Faculty Seferihisar

Office Hours

Meeting days vary according to the individual program prepared for each semester. Students can reach the course coordinator on the day and time they want via e-mail.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 3 42 Preparation for midterm exam 1 9 9 Preparation for final exam 1 10 10 Preparation for quiz etc. 2 10 20 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 PO.19 PO.20 LO.1 2 2 3 4 2 3 2 3 2 3 3 2 3 5 1 1 2 1 1 1 LO.2 2 2 3 4 2 3 2 3 2 3 3 2 3 5 1 1 2 1 1 1 LO.3 2 2 3 4 2 3 2 3 2 3 3 2 3 5 1 1 2 1 1 1 LO.4 2 2 3 4 2 3 2 3 2 3 3 2 3 5 1 1 2 1 1 1 LO.5 2 2 3 4 2 3 2 3 2 3 3 2 3 5 1 1 2 1 1 1