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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 2009 EVENT TOURISM COMPULSORY 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR YEŞIM KOBA

Offered to

Tourism Management

Course Objective

The course aims to examine the formation, types and effects of tourism activities. Within the scope of the course, events, event planning, event marketing, event types and the effects of tourism events on destinations will be explained in detail and will be examined in a theoretical framework.

Learning Outcomes of the Course Unit

1   To be able to explain the development and types of event tourism 2   To be able to explain the effects of event tourism on the destination in detail. 3   To be able to do research on various international events 4   To be able to explain the relationship between event tourism and sustainable tourism 5   To be able to explain the importance of event tourism marketing

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Concept of Tourism Activities 2 Types and Characteristics of Event Tourism 3 Preparation and Planning of the Event Proposal 4 Event Tourism and Human Resources Planning 5 Event Tourism Marketing 6 Event Tourism Management 7 Midterm Exam 8 MidTerm Exam 9 Event Tourism and Destination Marketing 10 Event Tourism and Sustainability 11 Crisis Management at Evetnts 12 Congress and Fair Tourism Events 13 Festival Tourism Events 14 Sports Tourism Events

Recomended or Required Reading

Göztaş, A. ve Babacan, E. (2000). Etkinlik Yönetimi. Detay Yayıncılık : Ankara

Planned Learning Activities and Teaching Methods

The course is given in theory.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Evaluations on theoretical knowledge will be made by a written exam.

Language of Instruction

Turkish

Course Policies and Rules

It is compulsory to attend 70% of classes.

Contact Details for the Lecturer(s)

ozge.adan@deu.edu.tr

Office Hours

Tuesday 16:00- 17:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 10 10 Preparation for final exam 1 14 14 Preparing assignments 14 2 28 Preparing presentations 1 29 29 Final 1 2 2 Midterm 1 1 1 TOTAL WORKLOAD (hours) 126

Contribution of Learning Outcomes to Programme Outcomes

PO/LO LO.1 LO.2 LO.3 LO.4 LO.5