COURSE UNIT TITLE

: E-MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ETC 5003 E-MARKETING COMPULSORY 3 0 0 5

Offered By

Electronic Trade

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ZEKI ATIL BULUT

Offered to

Electronic Trade

Course Objective

Bu ders, yeni ekonomik düzene This course examines the transformations on marketing that the digital economy dominates in the new economic system.

Learning Outcomes of the Course Unit

1   Understanding the development of marketing on the Internet
2   Analyze the marketing environment on the internet
3   Gain information that will form the basis for e-product decision
4   Gain information that will form the basis for e-price decisions
5   Gain information that will form the basis for e-distribution decision
6   Gain information that will form the basis for e-promotion decision
7   Having knowledge about creating an e-brand
8   Having information about e-positioning

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Trends that change marketing and the development of the internet
2 Development of marketing on the internet as an e-marketing tool
3 Markets on the Internet and marketing environment
4 E-brand and positioning
5 E-brand and positioning
6 E-product
7 E-product
8 Mid Term
9 E-price
10 E-price
11 E-distribution-logistic
12 E-distribution-logistic
13 E-promotion
14 E-promotion
15 Final

Recomended or Required Reading

Main source :
Ibrahim Kırcova, Internette pazarlama, Beta yayınları, 2012, Istanbul.
Mehmet Marangoz, Internette Pazarlama, Beta yayınları,2014, Istanbul.
Auxiliary source :
Arzu Baloğlu, Levent Karadağ, Internet ve Pazarlama, Ekin Yayınları, 2008, Bursa.
Fatih Öncü, E-Pazarlama, Literatür Yayıncılık, 2002, Istanbul.
Damian Ryan (Çev. Mehmet Murat Kemaloğlu), Dijital Pazarlama, Türkiye Iş Bankası Kültür Yayınları, 2016, Istanbul.
Michael Tasner (Çev. Aytül Özer), Anında Pazarlama, MediaCat Yayınları, 2010, Istanbul.
Other course materials:
Other marketing boks and journals

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignments and Presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT * 0.30 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.30 + RST* 0.50


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Midterm, presentation and final exam and 8 learning outcomes will be measures.

Language of Instruction

Turkish

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected tp participate actively in class discussions.
4. Students are expected to attend to classes on time.

Contact Details for the Lecturer(s)

E-mail: atil.bulut@deu.edu.tr
Tel: 0 232 3012567

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Tutorials 12 2 24
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 2 2
Preparation for final exam 1 2 2
Preparing assignments 12 1 12
Preparing presentations 12 1 12
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 119

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1111
LO.2111
LO.311
LO.4111
LO.511
LO.6111
LO.7111
LO.8111

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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