DEGREE PROGRAMMES

: Marketing

General Description

History

Marketing was established within İzmir Vocational School in 1982 and is located in Buca Education Faculty Campus. It offers a period of two years of education after high school. Programme is structured as to provide both formal and evening education. Students are selected by the Transition to Higher Education Examination (YKS) conducted by the Student Selection and Placement Centre (ÖSYM) according to their scores.

Qualification Awarded

Marketing, Associate's Degree

Level of Qualification

Short Cycle (Associate's Degree)

Specific Admission Requirements

Vocational high school diploma or high school diploma, placement through a nation-wide Student Selection Examination.

Specific Arrangements for Recognition of Prior Learning (Formal, Non-Formal and Informal)

Transfer Students:
The transfer student candidates from Turkish or foreign universities are subject to the YOK Legislation The transfer, double degree, minor degree and inter institutional credit transfer and to the evaluation conditions determined by Dokuz Eylul University Senate.
The transfer quotas are determined and announced by Turkish Higher Education Council (YOK). The evaluation of the candidates are done by the school evaluation commmisin and approved by the management.

Qualification Requirements and Regulations

The students must complete 2 years of study acquiring 120 (ECTS) credits. This degree is awarded to students who have successfully completed all courses in the curriculum, compulsory 30 days of internship and have a minimum Cumulative Grade Point Average (CGPA) of 2.00/4.00 and no failing grades.

Profile of the Programme

The purpose of the Marketing Program is to train personnel equipped with the theoretical and practical knowledge relating to the sectors needs. In this program, we teach subjects such as product, price, distribution, brand, target market analysis, identification of strategies, marketing research, advertising, internet marketing, international marketing which the contemporary marketing business needs. With the practical training. The marketing program aims to train qualified members for marketing and sales departments of active companies by taking consideration of students' abilities and needs of companies.

Key Learning Outcomes

1   Uses the obtained theoretical knowledge in the field of marketing to understand and interpret public economics, business management and sectors.
2   Creates solutions on analysis and evaluation of environmental variables relevant to their field and connections to relevant disciplines
3   Makes use of information sources and research techniques for the solution of marketing problems
4   Develops the self-confidence, sociability and communication skills necessary for marketing and sales applications as an individual and in a team
5   Develops awareness on consumer behavior and rights
6   Can develop innovative sales techniques by adopting customer-oriented marketing approach
7   Gains the basic knowledge and skills necessary to evaluate and manage the sales organization in an enterprise as well as the related personnel
8   Applies marketing communication techniques to different product groups and changing market conditions
9   Takes part in export and supply chain application processes in the global market
10   Gains a commanding knowledge of the law pertaining to the field
11   Gains the knowledge of computer hardware and software as well as IT-skills at the level required by the field
12   Gains the ability to follow the knowledge and technological developments in the field through the use of a foreign language
13   Becomes conscious of the values related to the field of scientific and professional ethics
14   Gains the ability to write reports and presentation skills related to the field
15   Gains an awareness of the need to follow the new techniques and applications in the field, as well as the need to self-improve

Occupational Profiles of Graduates with Examples

Graduates can work in all related public and private sector enterprises such as marketing, logistics, advertising and public relations agencies.

Access to Further Studies

The graduates of this Program also have the right to continue their education in four-year departments if they get enough scores from DGS. Graduates can continue to the departmens of Business, Business Economics, Marketing, Public Relations, Advertising, Public Relations and Advertising, Public Relations and Publicity, International Business, International Trade, International Trade and Finance, Logistics Management.

Course Structure Diagram with Credits

Courses are divided into two groups as compulsory and elective. Students can take 30 ECTS elective courses each semester. The program consists of 120 ECTS in total. In addition to theoretical courses, they have the chance to apply the knowledge and skills they have acquired in applied courses.
T: Theoretical P: Practice L: Laboratory
B: Spring Semester G: Fall Semester H: Full Year
1 .Semester:
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
G 1 ATA 1001 PRINCIPLES OF ATATURK AND HISTORY OF THE TURKISH REVOLUTION I REQUIRED 2 0 0 2
G 2 TDL 1001 TURKISH LANGUAGE I REQUIRED 2 0 0 2
G 3 MAT 4003 MATHEMATICS REQUIRED 3 0 0 3
G 4 YDİ 1001 FOREIGN LANGUAGE I (ENGLISH) REQUIRED 2 0 0 2
G 5 EKO 4000 ECONOMICS REQUIRED 3 0 0 4
G 6 İŞY 4001 BUSINESS ADMINISTRATION 1 REQUIRED 3 0 0 3
G 7 KPD 1002 CAREER PLANNING REQUIRED 1 0 0 2
G 8 PAZ 4111 PRINCIPLES OF MARKETING REQUIRED 4 0 0 6
G 9 PAZ 4105 SOCIAL PSYCHOLOGY REQUIRED 3 0 0 3
G 10 HUK 4000 FUNDEMANTAL CONCEPTS OF LAW REQUIRED 2 0 0 3
G 0 - ELECTIVE COURSE ELECTIVE - - - 0
TOTAL:   30
 
1 .Semester: Elective Course
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
NA FOR THIS SEMESTER
 
2. Semester:
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
B 1 İŞY 4002 BUSINESS ADMINISTRATION 2 REQUIRED 3 0 0 3
B 2 ATA 1002 PRINCIPLES OF ATATURK AND HISTORY OF THE TURKISH REVOLUTION II REQUIRED 2 0 0 2
B 3 TDL 1002 TURKISH LANGUAGE II REQUIRED 2 0 0 2
B 4 İLT 4000 COMMUNICATION REQUIRED 2 0 0 2
B 5 PAZ 4114 MARKETING MANAGEMENT REQUIRED 4 0 0 4
B 6 YDİ 1014 FOREIGN LANGUAGE II (ENGLISH) REQUIRED 2 0 0 2
B 7 İST 4000 STATISTICS REQUIRED 3 0 0 3
B 0 - ELECTIVE COURSE ELECTIVE - - - 12
TOTAL:   30
 
2 .Semester: Elective Course
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
B 1 BİT 4000 INFORMATION AND COMMUNICATION TECHNOLOGY ELECTIVE 2 1 0 4
B 2 MVU 4106 BUSINESS MATHEMATICS ELECTIVE 2 1 0 4
B 3 PAZ 4108 LAW OF COMMERCE ELECTIVE 3 0 0 4
B 4 PAZ 4104 ENTREPRENEURSHIP ELECTIVE 3 0 0 4
B 5 YBS 4000 MANAGEMENT INFORMATION SYSTEMS ELECTIVE 3 0 0 4
B 6 PAZ 4116 DIGITAL MEDIA MANAGEMENT ELECTIVE 2 1 0 4
B 7 GMH 4000 GENERAL ACCOUNTING ELECTIVE 3 1 0 4
 
3 .Semester:
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
G 1 PAZ 4235 SALES MANAGEMENT REQUIRED 2 1 0 5
G 2 PAZ 4227 ADVERTISING REQUIRED 3 0 0 3
G 3 PAZ 4211 SUPPLY CHAIN MANAGEMENT REQUIRED 2 0 0 2
G 4 PAZ 4207 CONSUMER BEHAVIOR REQUIRED 3 0 0 3
G 5 PAZ 4223 GLOBAL MARKETING REQUIRED 3 0 0 2
G 6 PAZ 4241 BRAND MANAGEMENT REQUIRED 2 0 0 3
G 0 - ELECTIVE COURSE ELECTIVE - - - 12
TOTAL:   30
 
3 .Semester: Elective Course
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
G 1 PAZ 4237 PRESENTATION TECHNIQUES ELECTIVE 1 2 0 3
G 2 PAZ 4233 INTRODUCTION TO PROFESSIONAL ENGLISH ELECTIVE 2 0 0 3
G 3 PAZ 4231 SPEECH TRAINING AND PERSUASION ELECTIVE 2 0 0 3
G 4 PAZ 4221 SERVICE MARKETING ELECTIVE 2 0 0 3
G 5 PAZ 4213 SALES PROMOTION ELECTIVE 2 0 0 3
G 6 AYT 4000 RESEARCH METHODS AND TECHNIQUES ELECTIVE 2 0 0 3
G 7 HLK 4000 PUBLIC RELATIONS ELECTIVE 3 0 0 3
G 8 PAZ 4239 DIGITAL BUSINESS AND E-COMMERCE ELECTIVE 3 0 0 3
 
4. Semester:
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
B 1 EDÖ 4003 IBL (INDUSTRIAL BASED LEARNING) (8 WEEKS) SUMMER TRAINING 0 20 0 10
B 2 PAZ 4238 MARKETING RESEARCH REQUIRED 3 0 0 3
B 3 PAZ 4236 RETAIL MANAGEMENT REQUIRED 2 0 0 2
B 4 PAZ 4232 DIGITAL MARKETING REQUIRED 3 0 0 3
B 5 PAZ 4204 BUSINESS ENGLISH REQUIRED 2 0 0 2
B 6 PAZ 4228 SALES TECHNIQUES REQUIRED 1 2 0 2
B 7 PAZ 4212 LEGAL ASPECTS OF MARKETING REQUIRED 2 0 0 2
B 0 - ELECTIVE COURSE ELECTIVE - - - 6
TOTAL:   30
 
4 .Semester: Elective Course
Semester No Course Unit Code Course Unit Title Course Unit Type T P L ECTS
B 1 PAZ 4226 CASE STUDIES IN MARKETING ELECTIVE 2 0 0 2
B 2 GÇD 1000 VOLUNTEERISM STUDIES ELECTIVE 1 2 0 4
B 3 PAZ 4224 SUSTAINABLE MARKETING ELECTIVE 2 0 0 2
B 4 PAZ 4218 IMPORT TECHNIQUES ELECTIVE 2 0 0 2
B 5 PAZ 4210 CUSTOMER RELATIONS MANAGEMENT ELECTIVE 2 0 0 2
B 6 PAZ 4234 ETHICS AND SOCIAL RESPONSIBILITIES IN MARKETING ELECTIVE 2 0 0 2
 

Examination Regulations, Assessment and Grading

Evaluation and assessment methods for each course are described in the Course Syllabus Form, which is prepared by the lecturers of the course. Issues related to exams and grades are governed by DEU Regulations and By law on Associates and Bachelors Degree Education and Examination and İzmir Vocational School Education and Examination Principles.

Graduation Requirements

The students must complete 2 years of study acquiring 120 (ECTS) credits. This degree is awarded to students who have successfully completed all courses in the curriculum, compulsory 40 days of internship and have a minimum Cumulative Grade Point Average (CGPA) of 2.00/4.00 and no failing grades.

Mode of Study (Full-Time, Part-Time, E-Learning )

Full-time

Programme Director or Equivalent

Head of Department:
Assoc. Prof. Zeki Atıl Bulut
atil.bulut@deu.edu.tr