Dokuz Eylül University Information Package / Courses Catalog

General Description

History

Marketing was established within İzmir Vocational School in 1982 and is located in Buca Education Faculty Campus. It offers a period of two years of education after high school. Programme is structured as to provide both formal and evening education. Students are selected by the Transition to Higher Education Examination (YKS) conducted by the Student Selection and Placement Centre (ÖSYM) according to their scores.

Qualification Awarded

Marketing, Associate's Degree

Level of Qualification

Short Cycle (Associate's Degree)

Specific Admission Requirements

Vocational high school diploma or high school diploma, placement through a nation-wide Student Selection Examination.

Specific Arrangements for Recognition of Prior Learning (Formal, Non-Formal and Informal)

Transfer Students:
The transfer student candidates from Turkish or foreign universities are subject to the YOK Legislation The transfer, double degree, minor degree and inter institutional credit transfer and to the evaluation conditions determined by Dokuz Eylul University Senate.
The transfer quotas are determined and announced by Turkish Higher Education Council (YOK). The evaluation of the candidates are done by the school evaluation commmisin and approved by the management.

Qualification Requirements and Regulations

The students must complete 2 years of study acquiring 120 (ECTS) credits. This degree is awarded to students who have successfully completed all courses in the curriculum, compulsory 30 days of internship and have a minimum Cumulative Grade Point Average (CGPA) of 2.00/4.00 and no failing grades.

Profile of the Programme

The purpose of the Marketing Program is to train personnel equipped with the theoretical and practical knowledge relating to the sectors needs. In this program, we teach subjects such as product, price, distribution, brand, target market analysis, identification of strategies, marketing research, advertising, internet marketing, international marketing which the contemporary marketing business needs. With the practical training. The marketing program aims to train qualified members for marketing and sales departments of active companies by taking consideration of students' abilities and needs of companies.

Key Learning Outcomes

1	Uses the obtained theoretical knowledge in the field of marketing to understand and interpret public economics, business management and sectors.
2	Creates solutions on analysis and evaluation of environmental variables relevant to their field and connections to relevant disciplines
3	Makes use of information sources and research techniques for the solution of marketing problems
4	Develops the self-confidence, sociability and communication skills necessary for marketing and sales applications as an individual and in a team
5	Develops awareness on consumer behavior and rights
6	Can develop innovative sales techniques by adopting customer-oriented marketing approach
7	Gains the basic knowledge and skills necessary to evaluate and manage the sales organization in an enterprise as well as the related personnel
8	Applies marketing communication techniques to different product groups and changing market conditions
9	Takes part in export and supply chain application processes in the global market
10	Gains a commanding knowledge of the law pertaining to the field
11	Gains the knowledge of computer hardware and software as well as IT-skills at the level required by the field
12	Gains the ability to follow the knowledge and technological developments in the field through the use of a foreign language
13	Becomes conscious of the values related to the field of scientific and professional ethics
14	Gains the ability to write reports and presentation skills related to the field
15	Gains an awareness of the need to follow the new techniques and applications in the field, as well as the need to self-improve

Occupational Profiles of Graduates with Examples

Graduates can work in all related public and private sector enterprises such as marketing, logistics, advertising and public relations agencies.

Access to Further Studies

The graduates of this Program also have the right to continue their education in four-year departments if they get enough scores from DGS. Graduates can continue to the departmens of Business, Business Economics, Marketing, Public Relations, Advertising, Public Relations and Advertising, Public Relations and Publicity, International Business, International Trade, International Trade and Finance, Logistics Management.

Course Structure Diagram with Credits

Semester	No	Course Unit Code	Course Unit Title	Course Unit Type	T	P	L	ECTS
Courses are divided into two groups as compulsory and elective. Students can take 30 ECTS elective courses each semester. The program consists of 120 ECTS in total. In addition to theoretical courses, they have the chance to apply the knowledge and skills they have acquired in applied courses.
T: Theoretical P: Practice L: Laboratory B: Spring Semester G: Fall Semester H: Full Year
1 .Semester:
G	1	ATA 1001	PRINCIPLES OF ATATURK AND HISTORY OF THE TURKISH REVOLUTION I	REQUIRED	2	0	0	2
G	2	TDL 1001	TURKISH LANGUAGE I	REQUIRED	2	0	0	2
G	3	MAT 4003	MATHEMATICS	REQUIRED	3	0	0	3
G	4	YDİ 1001	FOREIGN LANGUAGE I (ENGLISH)	REQUIRED	2	0	0	2
G	5	EKO 4000	ECONOMICS	REQUIRED	3	0	0	4
G	6	İŞY 4001	BUSINESS ADMINISTRATION 1	REQUIRED	3	0	0	3
G	7	KPD 1002	CAREER PLANNING	REQUIRED	1	0	0	2
G	8	PAZ 4111	PRINCIPLES OF MARKETING	REQUIRED	4	0	0	6
G	9	PAZ 4105	SOCIAL PSYCHOLOGY	REQUIRED	3	0	0	3
G	10	HUK 4000	FUNDEMANTAL CONCEPTS OF LAW	REQUIRED	2	0	0	3
G	0	-	ELECTIVE COURSE	ELECTIVE	-	-	-	0
TOTAL:								30

1 .Semester: Elective Course
Semester	No	Course Unit Code	Course Unit Title	Course Unit Type	T	P	L	ECTS
NA FOR THIS SEMESTER

2. Semester:
Semester	No	Course Unit Code	Course Unit Title	Course Unit Type	T	P	L	ECTS
B	1	İŞY 4002	BUSINESS ADMINISTRATION 2	REQUIRED	3	0	0	3
B	2	ATA 1002	PRINCIPLES OF ATATURK AND HISTORY OF THE TURKISH REVOLUTION II	REQUIRED	2	0	0	2
B	3	TDL 1002	TURKISH LANGUAGE II	REQUIRED	2	0	0	2
B	4	İLT 4000	COMMUNICATION	REQUIRED	2	0	0	2
B	5	PAZ 4114	MARKETING MANAGEMENT	REQUIRED	4	0	0	4
B	6	YDİ 1014	FOREIGN LANGUAGE II (ENGLISH)	REQUIRED	2	0	0	2
B	7	İST 4000	STATISTICS	REQUIRED	3	0	0	3
B	0	-	ELECTIVE COURSE	ELECTIVE	-	-	-	12
TOTAL:								30

2 .Semester: Elective Course
Semester	No	Course Unit Code	Course Unit Title	Course Unit Type	T	P	L	ECTS
B	1	BİT 4000	INFORMATION AND COMMUNICATION TECHNOLOGY	ELECTIVE	2	1	0	4
B	2	MVU 4106	BUSINESS MATHEMATICS	ELECTIVE	2	1	0	4
B	3	PAZ 4108	LAW OF COMMERCE	ELECTIVE	3	0	0	4
B	4	PAZ 4104	ENTREPRENEURSHIP	ELECTIVE	3	0	0	4
B	5	YBS 4000	MANAGEMENT INFORMATION SYSTEMS	ELECTIVE	3	0	0	4
B	6	PAZ 4116	DIGITAL MEDIA MANAGEMENT	ELECTIVE	2	1	0	4
B	7	GMH 4000	GENERAL ACCOUNTING	ELECTIVE	3	1	0	4

3 .Semester:
Semester	No	Course Unit Code	Course Unit Title	Course Unit Type	T	P	L	ECTS
G	1	PAZ 4235	SALES MANAGEMENT	REQUIRED	2	1	0	5
G	2	PAZ 4227	ADVERTISING	REQUIRED	3	0	0	3
G	3	PAZ 4211	SUPPLY CHAIN MANAGEMENT	REQUIRED	2	0	0	2
G	4	PAZ 4207	CONSUMER BEHAVIOR	REQUIRED	3	0	0	3
G	5	PAZ 4223	GLOBAL MARKETING	REQUIRED	3	0	0	2
G	6	PAZ 4241	BRAND MANAGEMENT	REQUIRED	2	0	0	3
G	0	-	ELECTIVE COURSE	ELECTIVE	-	-	-	12
TOTAL:								30

3 .Semester: Elective Course
Semester	No	Course Unit Code	Course Unit Title	Course Unit Type	T	P	L	ECTS
G	1	PAZ 4237	PRESENTATION TECHNIQUES	ELECTIVE	1	2	0	3
G	2	PAZ 4233	INTRODUCTION TO PROFESSIONAL ENGLISH	ELECTIVE	2	0	0	3
G	3	PAZ 4231	SPEECH TRAINING AND PERSUASION	ELECTIVE	2	0	0	3
G	4	PAZ 4221	SERVICE MARKETING	ELECTIVE	2	0	0	3
G	5	PAZ 4213	SALES PROMOTION	ELECTIVE	2	0	0	3
G	6	AYT 4000	RESEARCH METHODS AND TECHNIQUES	ELECTIVE	2	0	0	3
G	7	HLK 4000	PUBLIC RELATIONS	ELECTIVE	3	0	0	3
G	8	PAZ 4239	DIGITAL BUSINESS AND E-COMMERCE	ELECTIVE	3	0	0	3

4. Semester:
Semester	No	Course Unit Code	Course Unit Title	Course Unit Type	T	P	L	ECTS
B	1	EDÖ 4003	IBL (INDUSTRIAL BASED LEARNING) (8 WEEKS)	SUMMER TRAINING	0	20	0	10
B	2	PAZ 4238	MARKETING RESEARCH	REQUIRED	3	0	0	3
B	3	PAZ 4236	RETAIL MANAGEMENT	REQUIRED	2	0	0	2
B	4	PAZ 4232	DIGITAL MARKETING	REQUIRED	3	0	0	3
B	5	PAZ 4204	BUSINESS ENGLISH	REQUIRED	2	0	0	2
B	6	PAZ 4228	SALES TECHNIQUES	REQUIRED	1	2	0	2
B	7	PAZ 4212	LEGAL ASPECTS OF MARKETING	REQUIRED	2	0	0	2
B	0	-	ELECTIVE COURSE	ELECTIVE	-	-	-	6
TOTAL:								30

4 .Semester: Elective Course
Semester	No	Course Unit Code	Course Unit Title	Course Unit Type	T	P	L	ECTS
B	1	PAZ 4226	CASE STUDIES IN MARKETING	ELECTIVE	2	0	0	2
B	2	GÇD 1000	VOLUNTEERISM STUDIES	ELECTIVE	1	2	0	4
B	3	PAZ 4224	SUSTAINABLE MARKETING	ELECTIVE	2	0	0	2
B	4	PAZ 4218	IMPORT TECHNIQUES	ELECTIVE	2	0	0	2
B	5	PAZ 4210	CUSTOMER RELATIONS MANAGEMENT	ELECTIVE	2	0	0	2
B	6	PAZ 4234	ETHICS AND SOCIAL RESPONSIBILITIES IN MARKETING	ELECTIVE	2	0	0	2

Examination Regulations, Assessment and Grading

Evaluation and assessment methods for each course are described in the Course Syllabus Form, which is prepared by the lecturers of the course. Issues related to exams and grades are governed by DEU Regulations and By law on Associates and Bachelors Degree Education and Examination and İzmir Vocational School Education and Examination Principles.

Graduation Requirements

The students must complete 2 years of study acquiring 120 (ECTS) credits. This degree is awarded to students who have successfully completed all courses in the curriculum, compulsory 40 days of internship and have a minimum Cumulative Grade Point Average (CGPA) of 2.00/4.00 and no failing grades.

Mode of Study (Full-Time, Part-Time, E-Learning )

Full-time

Programme Director or Equivalent

Head of Department:
Assoc. Prof. Zeki Atıl Bulut
atil.bulut@deu.edu.tr

DEGREE PROGRAMMES