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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4224 SUSTAINABLE MARKETING ELECTIVE 2 0 0 2

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Marketing Marketing

Course Objective

To give information about sustainable marketing concepts and applications

Learning Outcomes of the Course Unit

1   To be able to define basic concepts such as sustainability, development and environment 2   Establish relationship between marketing and sustainable marketing 3   Explain sustainable marketing environment 4   Having knowledge about components of sustainable marketing mix 5   Examining the ethical dimensions of sustainable marketing

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Sustainability concept 2 Sustainability and environment 3 Sustainable consumption 4 Sustainable Marketing, Definition, Principles and Framework 5 Sustainable Marketing environment 6 Sustainable Marketing Environment 7 Sustainable marketing article reviews 8 Mid-term Exam 9 Sustainable Marketing Mix-Product 10 Sustainable Marketing Mix-Price 11 Sustainable Marketing Mix-Place 12 Sustainable Marketing Mix-Promotion 13 Ethical dimensions of sustainable marketing 14 Sustainable marketing article reviews 15 Sustainable marketing article reviews

Recomended or Required Reading

Textbook(s): Berrin ONARAN (2014), Sürdürülebilir Pazarlama, Detay Yayıncılık, Ankara. Supplementary Book(s): All resources related to Marketing and Sustainability Sustainable marketing articles

Planned Learning Activities and Teaching Methods

Lectures

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm, final exams

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr Telf: 0.232.3012550

Office Hours

Monday:14.00-15.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Preparations before/after weekly lectures 14 1 14 Preparation for midterm exam 1 4 4 Preparation for final exam 1 8 8 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 56

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 4 LO.2 5 3 LO.3 5 LO.4 5 LO.5 5