COURSE UNIT TITLE

: ETHICS AND SOCIAL RESPONSIBILITIES IN MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
PAZ 4234 ETHICS AND SOCIAL RESPONSIBILITIES IN MARKETING ELECTIVE 2 0 0 2

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Marketing
Marketing

Course Objective

To provide the ability to evaluate a marketing approach and practices that serve ethical values and social responsibility principles.

Learning Outcomes of the Course Unit

1   To define and explain the concepts of morality, ethics and social responsibility from a holistic perspective.
2   To evaluate corporate social responsibility areas and practices from a marketing perspective and relate them to examples
3   To learn marketing ethics and professional ethical codes and being able to reflect them on marketing decisions and practices
4   To analyze marketing mix components with ethical dimensions and explain them with current examples.
5   To develop a critical perspective by evaluating digital marketing activities from an ethical perspective

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Ethics, morals, social responsibility concepts
2 Universal ethical principles and unethical practices in businesses and their reasons
3 Corporate social responsibility and ethics
4 Corporate social responsibility areas and sample practices
5 Marketing ethics and professional ethical codes
6 Ethical decision areas regarding the product
7 Ethics in terms of controversial product groups
8 Mid-term Exam
9 Areas of ethical decision-making regarding price:: Anti-competitive pricing methods
10 Areas of ethical decision-making regarding price: Pricing methods that mislead and directly harm consumers
11 Ethical dimensions in the supply chain - socially responsible purchasing, environmental activities and green supply chain management, reverse logistics, sustainable supply chain management,
12 Ethical examination of supply chain stages
13 Ethical decision areas in promotion-Advertising and sales promotion
14 Ethics in personal selling
15 Ethics in digital marketing

Recomended or Required Reading

Text book:
Canan Ay, Burak Kartal, Sinan Nardalı, Pazarlamada Etik Yaklaşımlar, Detay Publishing, Ankara,2010.
Supplementary books:
Ömer Torlak,2001) Pazarlama Ahlakı sosyal Sorumluluklar Ekseninde Pazarlama Kararları ve Tüketici Davranışlarının Analizi, Beta Publishing, Istanbul.
Alptekin Sökmen, Serdar Tarakçıoğlu, 2011, Mesleki Etik, Detay Publishing, Ankara.
Emre Yıldırım, Kazım Mert, 2020, Etik Pazarlama Yolunda Neyi Nasıl Yapma(ma)lı , Gazi Publishing, Ankara.
Emre Yıldırım,2020, Etik Pazarlama Dijital Çağın Getirdikleri, Gazi Publishing, Ankara.
Tuğçe Gürel Boran, 2022, Kurumsal Sosyal Sorumluluk, Beta Publishing, Istanbul.
Other course materials:
Experienced consumer problems and examples

Planned Learning Activities and Teaching Methods

1. Lecture
2. Discussion of case studiesLectures

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Five learning outcomes will be measured through a midterm and final exam based on knowledge and awareness levels on ethical and social responsibility issues.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr
Gsm: 0.232.3012550

Office Hours

Monday;14.00-15.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 5 5
Preparation for final exam 1 10 10
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 59

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.11
LO.2111
LO.311
LO.411
LO.511

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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