COURSE UNIT TITLE

: ETHICS AND SOCIAL RESPONSIBILITIES IN MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
PAZ 4234 ETHICS AND SOCIAL RESPONSIBILITIES IN MARKETING ELECTIVE 2 0 0 2

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Marketing
Marketing

Course Objective

It is to development consciousness oriented marketing understanding and practices that serve ethical values.

Learning Outcomes of the Course Unit

1   Ability to define the concepts of morality, ethics and social responsibility from a holistic perspective
2   Ability to evaluate corporate social responsibilities from a marketing perspective
3   Ability to master marketing ethics and professional ethical codes
4   Ability to explain marketing mix components with ethical aspects and examples
5   Being able to approach digital marketing activities from an ethical perspective

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Ethics, morals, social responsibility concepts
2 Universal ethical principles and unethical practices in businesses and their reasons
3 Corporate social responsibility and ethics
4 Corporate social responsibility areas
5 Marketing ethics and professional ethical codes
6 Ethical decision areas regarding the product
7 Ethics in terms of controversial product groups
8 Mid-term Exam
9 Ethical decision areas regarding price: Anti-competitive pricing methods
10 Ethical decision areas regarding price: Pricing methods that mislead and directly harm consumers
11 Ethical dimensions in the supply chain
12 Ethical examination of supply chain stages
13 Ethical decision areas in promotion
14 Sales ethics
15 Ethics in digital marketing

Recomended or Required Reading

Text book:
Canan Ay, Burak Kartal, Sinan Nardalı, Pazarlamada Etik Yaklaşımlar, Detay Publishing, Ankara,2010.
Supplementary books:
Ömer Torlak,2001) Pazarlama Ahlakı sosyal Sorumluluklar Ekseninde Pazarlama Kararları ve Tüketici Davranışlarının Analizi, Beta Publishing, Istanbul.
Alptekin Sökmen, Serdar Tarakçıoğlu, 2011, Mesleki Etik, Detay Publishing, Ankara.
Emre Yıldırım, Kazım Mert, 2020, Etik Pazarlama Yolunda Neyi Nasıl Yapma(ma)lı , Gazi Publishing, Ankara.
Emre Yıldırım,2020, Etik Pazarlama Dijital Çağın Getirdikleri, Gazi Publishing, Ankara.
Tuğçe Gürel Boran, 2022, Kurumsal Sosyal Sorumluluk, Beta Publishing, Istanbul.

Planned Learning Activities and Teaching Methods

Lectures
Case study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Five learning outcomes will be evaluated through midterm and final exams, and students' proficiency level in terms of planned outcomes will also be tested through case study discussions.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr
Gsm: 0.232.3012550

Office Hours

Monday;14.00-15.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 5 5
Preparation for final exam 1 10 10
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 59

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.145
LO.25
LO.35
LO.455
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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