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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4233 INTRODUCTION TO PROFESSIONAL ENGLISH ELECTIVE 2 0 0 3

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Marketing Marketing

Course Objective

To teach the fundamental concepts and sentences of professional English

Learning Outcomes of the Course Unit

1   Being able to define the fundamental concepts of marketing in English 2   Being able to communication with consumers in English 3   Being able to prepare fundamental commercial documents in English 4   Being able to read and understand English texts 5   Being able to translate English texts and presenting simply in English

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and course description 2 Marketing concepts in English 3 Marketing concepts in English 4 Marketing concepts in English 5 Marketing texts in English 6 Marketing texts in English 7 Marketing texts in English 8 Midterm exam 9 Marketing texts in English 10 Fundamental documents in English 11 Fundamental documents in English 12 Fundamental documents in English 13 Communicating in English 14 Communicating in English 15 Communicating in English

Recomended or Required Reading

Ilhan Cemalcılar, 2000 Marketing Principles English marketing, sales and international marketing youtube videos English marketing books

Planned Learning Activities and Teaching Methods

1. Lectures 2. Discussion questions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

The learning outcomes will be assessed by midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr Tel: 0.232.3012550

Office Hours

Monday:14.00-15.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Preparations before/after weekly lectures 14 3 42 Preparation for midterm exam 1 5 5 Preparation for final exam 1 10 10 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 87

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 5 LO.2 5 LO.3 5 LO.4 5 LO.5 5