COURSE UNIT TITLE

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR BERRIN ONARAN

Offered to

Marketing
Marketing

Course Objective

The aim is to enable students to read and understand the terminology, information and simple texts in their field by using a foreign language and to contribute to their professional development.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Textbook(s):
Jhon Thomas French, You re In Business, Building Better English Skills, Northop Unıversity Language Instıtute, Literatür Yayıncılık, Istanbul, 1994.
Supplementary Book(s):
Ilhan Cemalcılar, Marketing Principles, Etam A.Ş, Eskişehir.
References:
Materials:English dictionary
Marketing youtube videos
Internet marketing book links

Planned Learning Activities and Teaching Methods

1. Lectures
2. End-of-term homework

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

It will be measured with 5 learning outcomes through midterm and end-of-term exams, and students' gains in professional language knowledge and skills will be added to the final exams with an assignment given at the end of the semester, taking into account their performance in the course.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.onaran@deu.edu.tr
Tel: 0.232.3012550

Office Hours

Monday:14.00-15.30

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes