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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4231 SPEECH TRAINING AND PERSUASION ELECTIVE 2 0 0 3

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR SERPIL KESTANE

Offered to

Marketing Marketing

Course Objective

The main purpose of course is to provide effective speech skills.

Learning Outcomes of the Course Unit

1   Being able to explain the importance of effective speech in career success 2   Being able to learn and distinguishing between types of speech 3   Being able to use Turkish properly and effectively 4   Being able to improve speech skills with practices of prepared and unprepared speaking exercises 5   Being able to contribute to professional skills by developing self-confidence

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 The basic elements of speech, fundamental studies of hearing own voice 2 Types of speech 3 Examples of the types of speech 4 Inhalation - controlled breathing basic studies 5 Equilibrium points of same posture - masking the same voice - intensity - timing additional studies 6 Pitch - timbre - articulation exercises, detection of voice disorders 7 Pitch - timbre - articulation exercises, detection of voice disorders 8 Midterm Exam 9 Speech, freeform speech 10 Developing the skill of thinking during speech 11 Voice and language mistakes in speech 12 Self-confidence exercises 13 Exercises 14 Speech and debate 15 An overview

Recomended or Required Reading

Şermin Tekinalp, Güzel Konuşma Bir Markadır, 2. Basım, Beta Yayınları, Istanbul, 2009

Planned Learning Activities and Teaching Methods

1) Lecture 2) Homework and presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by Homework and presentation and final exams.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: atil.bulut@deu.edu.tr Phone: 0.232.3012567

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Preparations before/after weekly lectures 12 1 12 Preparation for final exam 1 30 30 Preparing assignments 5 1 5 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 77

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 1 LO.2 1 1 1 LO.3 1 1 1 LO.4 1 1 1 LO.5 1 1 1