COURSE UNIT TITLE

: STRATEGIC MANAGEMENT IN MARINE TOURISM BUSINESSES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DDT 8050 STRATEGIC MANAGEMENT IN MARINE TOURISM BUSINESSES ELECTIVE 3 0 0 5

Offered By

Marine Tourism Non-thesis (Distance Learning)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR DIDEM ÖZER ÇAYLAN

Offered to

Marine Tourism Non-thesis (Distance Learning)

Course Objective

Having a strategic background about marine tourism management

Learning Outcomes of the Course Unit

1   Having a strategic background on the meaning of the basic marine tourism management information.
2   Offering solutions for different business problems experiencing in marine tourism management.
3   Gaining knowledge to maintain marine tourism operations.
4   Applying basic business functions in marine tourism business.
5   Measuring the performances of marine tourism management and conducting comparative analysis.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Fundementals of strategic management; mission,vision
2 Fundementals of strategic management; strategy policy
3 Definition of strategic management, and historical evolution
4 Historical evolution of strategic management
5 Strategic management teories
6 Strategic Management in Marine Tourism Businesses and its purpose
7 Midterm exam
8 Main features of the strategic management of marine tourism
9 Marine tourism environment
10 Process of strategic management of marine tourism
11 Effect of organisational structure of marine tourism businesses on strategic planning,
12 Crisis management at marine tourism businesses,
13 Problem solving for different scenarios,
14 Presentation of termpapers

Recomended or Required Reading

Alderton, Patrick M. (2005). Port Management and Operation. LLP: London.
Esmer, Soner (2011) Liman Işletmelerinde Pazarlama Iletişimi. Detay Yayıncılık, Ankara.
Esmer, Soner (2010) Konteyner Terminallerinde Lojistik Süreçlerin Optimizasyonu ve Bir Simülasyon Modeli. Dokuz Eylül Yayınları: Izmir.
Branch, Alan E. (1986). Elements of Port Operation and Management. Chapman and Hall, Ltd: London.
Frankel, Ernst. G. (1987). Port Planning and Development. John Wiley&Sons: New York.
Talley, Wayne K. (2009) Port Economics, Routledge: London and New York.

Planned Learning Activities and Teaching Methods

Literature survey, data analysis, case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FCGR FINAL COURSE GRADE
4 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.20 + FN* 0.60
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.20 + RST* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

didem.ozer@deu.edu.tr
Oda (Room) No: 220
Tel: 232 301 88 05

Office Hours

To be anounced

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Preparations before/after weekly lectures 13 2 26
Preparation for midterm exam 1 20 20
Preparation for final exam 1 20 20
Preparing assignments 1 20 20
Midterm 1 2 2
Final 1 3 3
TOTAL WORKLOAD (hours) 117

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.1444443544444
LO.2544443455554
LO.3555544445545
LO.4445444444545
LO.5445444344554

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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