COURSE UNIT TITLE

: INTERNATIONAL MARKETING AND E-COMMERCE

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DIŞ 7027 INTERNATIONAL MARKETING AND E-COMMERCE COMPULSORY 3 0 0 6

Offered By

Foreign Trade Non-Thesis (Evening) (English)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR BERNA KIRKULAK ULUDAĞ

Offered to

Foreign Trade Non-Thesis (Evening) (English)

Course Objective

This course focuses on marketing strategy and management within the context of international markets. The main objective of this course is to develop menagerial understanding of the international marketing environment and improve students knowledge about the key international marketing concepts and strategies. This course will help students enhance their analytical, decision making and implementation skills in an intense, highly challenging project of developing an actual market analysis.

Learning Outcomes of the Course Unit

1   describe the differences between domestic, international, multinational, and global marketing
2   demonstrate their knowledge about market analysis in order to understand target market
3   demonstrate their understanding about international marketing strategies
4   know the concepts regarding e-commerce and form an overall e-commerce model plan.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to International Marketing
2 International Marketing Environment
3 International Marketing Environment
4 Competitor Analysis-Customer Analysis
5 Global Market Segmentation
6 Introduction to E-business and E-commerce.
7 E-Business Activities: Improving Efficiency and Reducing Costs and Revenue Models
8 International Marketing Strategies: Product
9 International Marketing Strategies: Pricing
10 International Marketing Strategies: Distribution Role of E-marketplaces in International Business
11 International Marketing Strategies: Marketing Communication Digital Marketing Communication
12 International Marketing Strategies: Marketing Communication Web Site Design and Adaptation
13 Presentations
14 Presentations

Recomended or Required Reading

Warren J. Keegan and Mark S. Green (2011), Global Marketing, Sixth Edition, New Jersey: Prentice Hall.

Planned Learning Activities and Teaching Methods

Lecture, discussions, group study.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The learner will be fully prepared to discuss reading assignments and cases.
2. The learner will clearly describe the international marketing environment, concept of international market segmentation, and international marketing strategies and interpret the situations related to dynamics of international marketing in midterm and final exams.
3. The learner will analyze and compare the international markets
4. The learner will present the market analysis of selected countries and products/services. The written and oral presentation should fully meet the criteria of marketing research application and presentation techniques.

Language of Instruction

English

Course Policies and Rules

Plagiarism of any type will result in disciplinary action.
2. Attending at least 70 percent of lectures is mandatory.
3. All assignments should be submitted on time. Otherwise will not be accepted.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2,5 42
Preparing presentations 4 2 8
Preparation for midterm exam 1 20 20
Preparation for final exam 1 20 20
Preparing assignments 4 5 20
Preparations before/after weekly lectures 13 2 26
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 140

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.155
LO.254
LO.35
LO.4544

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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