COURSE UNIT TITLE

: MUSIC INDUSTRY: THEORETICAL AND METHODOLOGICAL FUNDAMENTALS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MZB 6043 MUSIC INDUSTRY: THEORETICAL AND METHODOLOGICAL FUNDAMENTALS ELECTIVE 3 0 0 6

Offered By

Musicology

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR ALI CENK GEDIK

Offered to

Musicology

Course Objective

This course considers music industry as all contexts where music is a subject of economic relations such as music instrument industry, live music industry, music player industry, music computer game industry etc., including the mainstream approach where music industry is simply considered as recording industry. Theoretical and methodological fundamentals to be presented would be based on economic ethnomusicology and popular music studies.

Learning Outcomes of the Course Unit

1   Define music industry as all contexts where music is a subject of economic relations.
2   Grasp the relationship between ethnomusicology and popular music studies.
3   Describe basic concepts and theories of music industry.
4   Understand the interdiscipinary relation of economic ethnomusicology with economic anthropology, economic sociology and ethnomusicology.
5   Recognize that this course provides not only educational setting, but also serves as collaborative learning experience.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction: Defining music industry
2 Economics as a discipline
3 Political economy and its critique
4 Economic anthropology and economic sociology
5 Music within culture industry
6 Tension between cultural studies and political economy
7 Music within cultural industries
8 Commodification of culture and music
9 Music industry in popular music studies
10 Economic ethnomusicology
11 Rethinking music industry
12 Midterm
13 Student presentations
14 Student presentations

Recomended or Required Reading

Appadurai, A. 1986. The Social Life of Things: Commodities in Cultural Perspective (edited volume). New York: Cambridge University Press.
Attali, Jacques. 2014. Gürültüden Müziğe: Müziğin Ekonomi-Politiği üzerine. (çev. Gülüş Gücigil Türkmen). Istanbul: Iletişim Yay.
Beaster-Jones, J., 2007. Selling music in India: commodity genres, performing cosmopolitanism, and accounting for taste. The University of Chicago.
Beech, D., 2015. Art and value: Art's economic exceptionalism in classical, neoclassical and marxist economics. Brill.
Bourdieu, P., Distinction: A Social Critique of the Judgement of Taste, Trans: R. Nice, Harvard University Press, 1984
Cottrell, S., 2010, June. Ethnomusicology and the Music Industries: an overview. In Ethnomusicology Forum (Vol. 19, No. 1, pp. 3-25). Taylor & Francis Group.
Gedik, A..C. 2017. Introduction: Struggling and Discussing for a 'Republic' via Popular Musics. Edited by A.C. Gedik, In Made in Turkey: Popular Music Studies, New York: Routledge.
Gedik, A..C. 2018. Karl Marx'ın Müzik Dünyası: Pasajlar, Mektuplar ve Anılar, Özne 28. Kitap 200. Doğum yılında Marx. Sf. 147-168
Graeber, David. 2011. Toward An Anthropological Theory of Value: The False Coin of Our Own Dreams. New York: Palgrave.
Hesmondhalgh, D. 2002. The Cultural Industries. London: Sage.
Manuel, Peter. 1993. Cassette Culture: Popular Music and Technology in North India. Chicago: University of Chicago Press.
Malm, K., 1992. The music industry. Ethnomusicology: An Introduction. London: Macmillan, pp.349-364.
Miege, B. 1989. The Capitalization of Cultural Production. New York: International General.
Negus, K. 1996. Popular Music in Theory: An Introduction. New England: Wesleyan University Press.
Scherer, F. M. 2004. Quarter Notes and Bank Notes: The Economics of Music Composition in the Eighteenth and Nineteenth Centuries. Princeton and Oxford: Princeton University Press.
Taylor, T.D. 2001. The Sounds of Capitalism: advertising, music, and the conquest of culture. Chicago: University of Chicago Press
Taylor, T.D. 2016. Music and Capitalism: A History of the Present. Chicago: University of Chicago Press
Qureshi, Regula Burckhardt (ed.), 2002. Music and Marx: Ideas, Practice, Politics. New York: Routledge.

Planned Learning Activities and Teaching Methods

Concepts and theories developed in economic ethnomusicology and popular music studies about music industry are presented along with case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 PAR PARTICIPATION
4 FCG FINAL COURSE GRADE
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.30 + PAR * 0.10 + FCG * 0.30
6 RST RESIT
7 RST RESIT


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Course assessment criteria are specified in the course assessment methods/plans.

Language of Instruction

Turkish

Course Policies and Rules

%70 attendance is compulsory.

Contact Details for the Lecturer(s)

ali.gedik@deu.edu.tr

Office Hours

could be contacted at any time during course days.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 16 16
Preparation for final exam 1 18 18
Preparing assignments 1 18 18
Preparing presentations 1 8 8
Final 1 1 1
Midterm 1 3 3
TOTAL WORKLOAD (hours) 139

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.12321321111111
LO.23333322111111
LO.33333322111111
LO.43333332111321
LO.53333331312323