COURSE UNIT TITLE

: VISUAL SEMIOTICS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DIL 6068 VISUAL SEMIOTICS ELECTIVE 3 0 0 9

Offered By

General Linguistics

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR KAMIL IŞERI

Offered to

General Linguistics

Course Objective

The aim of this course is to teach the theories on visual media and press, and lead the students critically analyse the the messages transmitted by advertisements.

Learning Outcomes of the Course Unit

1   Get information about the visual media and press
2   Critically analyse the the messages transmitted by advertisements and media
3   Control the area of visual literacy
4   Develop educational material in order to develop/improve the media and visual literacy skills

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction, evaluation of the syllabus
2 Visual literacy theories
3 Intuitive and logical experience
4 Psychology of perception
5 Spatial theories
6 The visual language of active/moving media
7 Media presentations and stereotypes
8 Review of the subjects
9 Advertisement, mass communication and society
10 Media education and media literacy
11 New media
12 New media literacy
13 Student presentations
14 Student presentations

Recomended or Required Reading

Arnheim, Robert (1954). Art and visual perception. Berkeley, University of California Press, one chapter.
Barry, Ann Marie (1995). Media, Youth and Violence. In Couch, Richard (ed.). The Visual Literacy Review. Volume 25, No. 2, pp. 1-4.
Braden, Roberts A. (1996). Visual Literacy. JVVL, 16, 2, pp. 9-83.
Couch, Richard (1995). Critical Viewing of Television. In Couch, Richard (ed.). The Visual Literacy Review. Volume 25, No. 2, pp. 5-7.
Dondis, Donis A. (1973). A Primer of Visual Literacy. The M.I.T. Press, Chaps. 1 & 2 (pp. 1-38).
Eysenck, Michael and Keane, Mark (1990). Cognitive psychology a student's handbook. London, Erlbaum Assoc.
Fleming, Malcom (1987). Designing pictorial/verbal instruction: some speculative extensions from research to practice. Chapter 5 in Houghton and Willows, eds. The Psychology of Illustration: Instructional Issues. New York: Springer-Verlag; pp. 136- 157.
Griffin, R. E. and Whiteside, J. Alan. (1984). Visual literacy: A model for understanding the discipline, in Walker, Braden, and Dunker (eds.). Visual Literacy- Enhancing Human Potential. Bloomington, IN: International Visual Literacy Association,
pp. 70-82.
Lacy, L. (1987). An Interdisciplinary Approach for Students in K-12 Using Visuals of all Kinds. In R.A. Braden, D. G. Beauchamp, and L. W. Millers (Eds.). Visible & Viable: The Role of Images in Instruction and Communication. Commerce: East Texas State
University. Levie, W. Howard. Research and theory on pictures. JVVL, 4,2 (bibliog.).
Monoco, James (1981). How to read a film. Oxford Univ. Press, Chaps 1&3 (skim).
Robinson, Rhonda (1986). Television literacy for adults: Learning to see TV. Media and Adult Learning, 9,1, pp. 13-16.
Seels, Barbara and Fredette, Barbara (1994). A dialogue about mythological symbols from the campfire to the digital age. In Beauchamp, Braden and Baca (Eds). Visual Literacy in the Digital Age. Bloomington, IN: International Visual Literacy Association, pp. 119-125.
Wiegmann, Beth (1992). Visual Literacy, Science Process Skills, and Children's Books. In R. A. Braden, J. C. Baca, D. G. Beauchamp (eds.). Art, Science and Visual Literacy. Blacksberg, VA: IVLA.

Planned Learning Activities and Teaching Methods

1. Presentations about the sunject
2. Narration/debate with the help of examples
3. Question & Answer

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Will be evaluated with the help of the articles which are going to be prepared for midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

1. Attendance to the 80% of the courses is compulsory.
2. Attendance to the midterm, assignments and final exams will be taken into consideration in evaluation
3. Cheating and Plagiarism attempts in midterm, assignments and final exams will be graded as "0" (zero).

Contact Details for the Lecturer(s)

kamil.iseri@deu.edu.tr

Office Hours

Monday 09:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 10 3 30
Preparations before/after weekly lectures 10 7 70
Preparing assignments 1 22 22
Preparing presentations 2 20 40
Preparation for midterm exam 1 20 20
Preparation for final exam 1 25 25
Final 1 3 3
Midterm 1 3 3
TOTAL WORKLOAD (hours) 213

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.155
LO.255
LO.354
LO.455