COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Tourism Management

Course Objective

The aim of the course is to explain the decision-making process of consumers and the importance of this process for marketing decisions and practices. The behavior of consumers, individual, social and situational factors affecting the consumer decision-making process, purchasing and consumption behavior will be explained on the basis of the tourism sector. Consumer behavior on global scale, new trends in consumption patterns and the ethical dimension of consumer behavior will be examined.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Textbook(s):
John Swarbrooke and Susan Horner (2006). Consumer Behavior in Tourism, Butterworth-Heinemann
Supplementary Book(s):
Abraham Pizam and Yoel Mansfeld (2001). Consumer Behavior in Travel and Tourism. New York: Haworth Hospitality Press.
Del I. Hawkins, David L., Motherbaugh and Roger Best (2010). Consumer Behavior. Building Marketing Strategy. Eleveth Edition. New York, NY: McGraw-Hill.
Gerrit Antonides and W. Fred Raaij (Editors) (1999). Case Studies in Consumer Behavior. Wiley and Sons Inc.
Hale N. Tongren (1993). Cases in Consumer Behavior. New Jersey: Prentice Hall.
John Mowen and Michael S. Minor (2001). Consumer Behavior: A Framework. Upper Saddle River, New Jersey.
Martha McEnally (2002). Cases in Consumer Behavior. Volumes I & II New Jersey: Prentice Hall.
Michael R. Solomon (2011). Consumer Behavior: Buying, Having, and Being. New Jersey: Prentice Hall
Wayne D. Hoyer and Deborah J. MacInnis (2007). Consumer Behavior. Boston: Houghton Mifflin Co.
Recent journal articles related to consumer bahavior in tourism.

Planned Learning Activities and Teaching Methods

Lectures
In-class discussions
Homeworks
Case studies
Article analyses

Assessment Methods

Further Notes About Assessment Methods

Midterm exam: Students' level of inference based on the knowledge they have acquired will be measured.
Term Paper and Presentation: The level at which students can analyze, comment, discuss and produce solutions with a holistic approach by analyzing the information they have acquired, and their ability to convey their knowledge will be evaluated.
Final Exam: The level of students' ability to bring together the concepts discussed during the course, to evaluate causalities and relationships, to discuss and to propose solutions will be measured.

Assessment Criteria

Term Paper and Presentation: Presentation's contribution to the overall assessment of term paper is 30%.
Term Paper:
Any title of the term paper:
The title is absent or falls short of expectations, and /or it is completely out of place within the given context. - Poor (0%)
The content is developed poorly or least satisfactorily - Insufficient (20%)
The content is somewhat absent and does not entirely fit the context. - Fair (40%)
The content is developed at a minimum acceptable standard and adequately fits the context. - Good (60%)
The content is developed at a mostly satisfactorily standard and fits into the context. - Very good (80%)
The content is developed fully satisfactorily and perfectly fits into the context. - Excellent (100%)
Presentation: Any item of the presentation graded:
The item is absent or falls short of expectations, and /or it is completely out of place within the given context. - Poor (0%)
The item is developed poorly or least satisfactorily - Insufficient (20%)
The item is somewhat absent and does not entirely fit the context. - Fair (40%)
The item is developed at a minimum acceptable standard and adequately fits the context. - Good (60%)
The item is developed at a mostly satisfactorily standard and fits into the context. - Very good (80%)
The item is developed fully satisfactorily and perfectly fits into the context. - Excellent (100%)

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Studentts are obliged to accept principles of academic/science ethics.
3. Students should prepare for each class.
4. Homework and presentation should prepared and submitted accroding to format given by the instructor.
5. Any type of electronic device should be kept off during classes.

Contact Details for the Lecturer(s)

E-mail: selin.yilmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes